Essay on Chicano Art - 3962 Words

Chicano Art Chicano Art and Indigenismo Artworks have played an indelible work to the lives of humanity. The creative nature in Artists is a complex matter to define. The uncertainties in the intrinsic nature in art lay difficult aspects that can only be answered by values, themes and skills depicted in an artist artwork. Apart from playing the intricate psychological effect on humans, the artworks have been used as a tool of expression that has been revered and uniquely preserved for future generation. Among some of the most revered modern forms of artwork has included Chicano Art that had a core relationship to Las Carpas, Indigenismo, rascuachismo and other forms of performance art. Indigenismo or Indianism was a political†¦show more content†¦The artwork fuses on the interest to the abstraction of the Tarascan symbology by painting a pre Columbian totem that emerged from the background of flat planes. The painting which is oil on canvas and forty by thirty carefully blends the colors that show a perfect depiction of the Jean trying to link to his distant past by borrowing designs and ideas from the ancient cultures that existed in Mexico. Works cited Beigel, Fernanda. â€Å"Mariategui y las antinomias del indigenismo.† Utopia y Praxis Latinoamericana 6.13 (2001) : 36-57. Print Dawson, Alexander S. â€Å"From Models for the Nation to Model Citizens: Indigenismo and the ‘Revindication’ of the Mexican Indian, 1920–40.† Journal of Latin American Studies 1998 : 279-308. Print. Engle, Karen. The Elusive Promise of Indigenous Development. Duke University Press. 2010. Print Three Goals of Chicano Art The Chicano art movement rose during the civil rights era was based on three goals that included restoral of land, education reforms rights for farm workers. The three goals followed by the Chicano Art artists had long been coming. One of the first goals included rights for farm workers. Arguably, the Mexicans Americans fight to secure unionization for the farm workers was one of the key goals of the Chicano art. In order to Sway the grape farmers, Cesar Chavez launched a national boycott that aimed at the American FarmShow MoreRelatedThe Portrayal And The Representation Of The Chicano Art943 Words   |  4 PagesThe portrayal and the representation of the Chicano Art Movements are entrenched by the Mexican-American artist who institute artistic personalities and identities in the United States. The plenteous amount of the artist is massively influenced by the immense Chicano Movement (El Movimiento) which, was established in the 1960’s. The influence of Chicano Art was due t o the Mexican- Revolution philosophy, art of Pre-Columbia and indubitably European techniques of painting, cultural, social, politicalRead MoreThe Development Of Chicana Identities Throughout The Twentieth Century By Showing1015 Words   |  5 PagesRosario Sà ¡nchez (response: Translating Herstory: A Reading of and Responses to Elba Rosario Sà ¡nchez by Renato Rosaldo), Domesticana: The Sensibility of Chicana Rasquachismo by Amalia Mesa-Bains (response: Invention as Critique: Neologisms in Chicana Art Theory by Jennifer Gonzà ¡lez), Reproduction and Miscegenation on the Borderlands: Mapping the Maternal Body of Tejanas by Rosa Linda Fregoso (response: The Sterile Cuckoo Racha: Debugging Lone Star by Ann duCille. I think these articles work toward whatRead MoreEssay about Chicano, A Community That Has Overcome960 Words   |  4 PagesThe Chicano community has endured and overcome many struggles since the conquest by conquistador in 1491 and eviction from Atzlan. Race was used b y the white community as tool to structure inequality for the Chicano community by classifying the Chicano community as white but treat them as a minority community. Chicano activist during the Mexican American generation found community self-determination by becoming actively involved in their community and taking hold of their own destiny. The MexicanRead MoreEssay about The Treaty of Guadalupe Hidalgo1484 Words   |  6 Pagesmainstream society. The website Chicano Park illustrates how Mexican Americans have used art as a collective voice. The documentary Chicano! focuses on how the people found their voice. In the film we see that the social movements of the 1960’s allowed Mexican Americans to raise their voice against the discrimination they had lived with for over a century. In the 1960’s Chicanismo became the collective identity formed by Mexican Americans. The film Chicano! recaptures the growth of a movementRead MoreTaming Anzalduas Contact Zone Analysis984 Words   |  4 Pageslanguage began to define her identity and culture. She was living in an English speaking environment, but was not White. She describes the difficulty of straddling the delicate changing language of Chicano Spanish. Chicano Spanish can even differ from state to state; these variations as well as and the whole Chicano language, is considered a lesser form of Spanish, which is where Anzaldua has a problem. The language a person speaks is a part of who they are. So if your primary language is considered uneducatedRead MoreBless Me Ultima Chicano Literature1592 Words   |  7 PagesIntroductory Paragraph Bless Me, Ultima is a Chicano novel written by Rudolfo Anaya in 1972, which includes a magical realism plot. Chicano literature is especially significant in this novel because it helps create a cultural identity for the main character and his community. The novel talks about a petite boy named Antonio; throughout the book Antonio makes his best efforts to try and find the path to which he belongs, he wants to find answers about who he is and wants to learn a lot more aboutRead MoreWoman Hollering Creek By Sandra Cisneros1587 Words   |  7 Pagesclearly highlights the issue of untranslatability of the discourse subordinated culture to the dominant languages. The untranslatability of the Spanish language, the unpronounceability of Spanish and Amerindian name and the invisibility of silencing of Chicanos are all figured out by Sandra. Spanish operates in the text as a sign of insider status, specifically the bilingual Spanglish which, according to Castillo s poet-narrator, is spoken with an outrag accent splattered with Chicanismos, one couldRead MoreThe Chicano Subculture Essay635 Words   |  3 Pagesâ€Å"Im not Mexican. I am not American. I am not American in USA and Mexican in Mexico. I am Chicano everywhere. I do not have to assimilate anything. I have my own history†, stated the writer and novelist Carlos Fuentes. The Chicano subculture is the mixture of the Mexican and the American cultures. This subculture has its own history and unique characterizations that make it stand out. According to the Merriam Webster dictonary the word subculture is defined as â€Å"a group that has beliefs and behaviorsRead MoreEssay on Chicanos1910 Words   |  8 PagesChicanos With the advancements in technology today, the process of learning has become easier. Instead of just reading, one can look at video documentaries or web sites to acquire information they need or want. In my Latinos in the U.S. class, we have access to all types of information in our quest to learn about Mexican-American history. By reading Zaragosa Vargas= Problems in Mexican-American History, looking at the Chicano Park web site and viewing part one of the Chicano! video documentaryRead MoreChicano Murals in Los Angeles3931 Words   |  16 PagesMurals are the quintessential public art embodying the spirit of the community in which they are created. They say this is who we are, this is what we think, this is where we come from, and this is what we want, reflecting most clearly any changes in the sociopolitical environment. Murals lay out a powerful visual image of the ideology of their creators or sponsors, be it the Church during the Renaissance, government funded proje cts, or individuals expressing opposition. In Mexico, after the Mexican

General Biological Evolution Essay Example

Essays on General Biological Evolution Essay The paper "General Biological Evolution" is a great example of an essay on biology. Evolution and the age of the earth have always been two topics having a contentious explanation and neither is too strong to stand without critique. This work will look at biological evolution which has been used to explain the diversity between various organisms and also the relationship between them. The essay will also critique the creation theory which also stands to explain the origin and diversity of organisms. According to biological evolution, organisms had a similar origin. However, over the years the organisms have evolved differently according to what the environment dictates. Adaptation and natural selection ensure that only the best-suited organisms are left living while the rest become extinct (Munday, 2008).   Variation in various organisms as explained by the biological theory is due to micro and macroevolution. Microevolution is brought about by four processes which include genetic drift, mutation, natural selection, and gene flow. All these, though happening over large periods of time make the organisms to vary and it can be the source of new species. Macroevolution, on the other hand, refers to the evolution emanating from the separation of gene pools. This is also significant in explaining biological evolution. Scripture verses Biological EvolutionAccording to John C. Munday who authored Scripture and Biological Evolution, the scripture is against biological evolution by asserting that animals did not die before the fall (1). Animals started dying after man sinned against God. Therefore using this assertion, it is claimed that there was no evolution before the fall. The scripture also uses the creation of Adam and Eve directly into the people they were and not from evolution as a reas on to disregard biological evolution.

Columbine Book Report (1-100) Free Essays

Columbine by Dave Cullen (pages 1-100) I. Summary Columbine High School (CHS) is a suburban public school located in Jefferson County, Colorado. Frank DeAngelis, a middle aged man who had previously coached football and baseball for sixteen years at Columbine, was the principal of the close-knit high school. We will write a custom essay sample on Columbine Book Report (1-100) or any similar topic only for you Order Now He was loved by his students and admired by his staff for his ability to address his students as mature adults. The student body looked up to him and appreciated his truthfulness and lack of sugarcoating when serious topics were being discussed. Three days before prom an assembly was called to strengthen the awareness of the dangers of driving under the influence of drugs or alcohol. Instead of just lecturing the students Mr. DeAngelis used his own life experiences to teach and guide the students along the safe paths that still allowed for occasional goofing off. The author, Dave Cullen, then jerks the focus of the book to the teenage boys who would later kill twelve students, one teacher, and severely wound twenty-three of their peers. Eric Harris and Dlyan Klebold were the typical high school students, albeit they had some distinctive quirks that set them aside from the rest of their peers. Eric Harris was a psychopath; this fact allowed him to commit a terrible crime without feeling empathy or remorse for his victims. However, on the outside he was anything but antisocial (or criminal). Eric smoke, drank, dated—all within a close circle of friends. Yet, he was excellent at manipulation. His lies were so finely tuned that even his ex-military father suspected nothing. Eric received a slew of A’s from his teachers; every single one of them considered him a â€Å"good kid†. No one ever suspected that anything as devastating or horrifying could erupt from such a well-rounded kid from a nice family. This is why Dave Cullen’s description of Dylan Klebold who â€Å"tried extremely hard to emulate Eric† was not mistaken. Although Dylan was considerably smarter than Eric, Eric seemed to have a hold on Dylan’s authentically shy demeanor. Dylan, being more self-conscious, latched onto Eric’s strong personality that radiated confidence. Moreover, Dylan was suicidally depressed, which left him vulnerable to Eric’s manipulative ways. II. Analysis Understanding who the perpetrators were behind the Columbine shooting continues to be the most compelling theme dictated throughout the entirety of the first one hundred pages of Dave Cullen’s masterpiece Columbine. Eric Harris and Dylan Klebold were both unbelievably smart teens who had shared an impossible friendship held together by a mutual dislike of society. Although sharing this bond, by no means were they alike—which is why their association with each other astounds investigators to this day. Neither of the boys came from broken families or had diagnosed issues that could have raised a red flag to anyone paying close enough attention. Eric had a small police record for blowing up illegal fireworks, but that was the extent of his â€Å"criminal† records. Dylan was even less on the (philosophical) radar. He was naturally quiet, yet more aware of his surroundings. If Dylan had not known Eric, it is guaranteed that the damage he did would only be to himself. Dylan never would have taken the lives of other people if he had succeeded in taking his own life first. This is thoroughly discussed by the author for a significant amount of each chapter. Eric’s initial influence on Dylan drastically increases when they start making plans for the massacre. The now copious amounts of time the boys spent together deepened the influence they had on each other, but Dylan seemed overwhelmed throughout the entirety of the author’s writing. Dylan’s clothing style, taste in music, taste in girls, and his general interests appeared to mirror Eric’s as progression through the hundred page section was made. Dylan inevitably lost what little he had of his individuality. III. Personal Opinion I am thoroughly enjoying Dave Cullen’s Columbine. This book took ten years to write; I completely understand why he waited and appreciate the time he took to methodically research the Columbine Massacre. The way Cullen embeds his research into a fast paced storyline is flawless and it continues to inspire me to learn and use the same technique. By clearly writing â€Å"But nothing separated the boys’ personalities like a run-in with authority. Dylan would be hyperventilating, Eric calmly calculating. Eric’s cool head steered them clear of most trouble†¦Ã¢â‚¬ , Cullen clearly illustrates subtle personality differences in a way that also depicts what kind of lives they led. I’m not saying that run-ins with the police happened frequently (it’s actually quite on the contrary), however the clarity is refreshing. A reader can move along without tripping over words that are weakly juxtaposed together. One aspect of Dave Cullen’s writing intrigues me more than anything. The way he smoothly transitions between the past and present allows for careful plot lines to thoroughly develop into an interesting piece of careful, intelligent research that includes incredible diction. In a passage on page nineteen Cullen writes â€Å"Most nights included an open-mike period, where you could watch an aging drunk strum ‘Stairway to Heaven,’ segue into the Gilligan’s Island theme, and forget the words. , Cullen’s dry tone brings humor to the carefully written sentence. IV. Quote Response â€Å"Eric was always a dreamer, but he liked them ugly: bleak and morose, yet boring as hell. He saw beauty in the void. Eric dreamed of a world where nothing ever happened. A world where the rest of us had been removed†¦. Anger turned inwards equals depression. Dylan Klebold was not a man of action. He was conscripted by a boy who was. † (page 45) This quote accurately describes each of the boys’ personalities in a simple yet dignified way. Analyzing the boys themselves becomes easier when you have a glimpse into their psyche. Part of Cullen’s research actually included reading journals written by Eric and Dylan, so theories that are drawn or compiled by Cullen are that much more reliable. Although these are still opinions there is hard evidence that this quote developed from, which is why it is the most important quote within the first one hundred pages. Knowledge that Eric was considered â€Å"a dreamer† is particularly helpful to the reader. Habitually being in your own world (head) leads to some level of development of an antisocial demeanor, however Eric was anything but antisocial. This is an interesting variable that further complicates the question of Why?. Conversely, Dylan was shy and not as confident. Cullen does not state this in the quote specifically. When Cullen writes Dylan â€Å"was conscripted by a boy who was†, the interpretation is partly left to the reader’s understanding of the phrase â€Å"a boy who was†. Dylan was just there; no purpose or goal, he just was†¦. How to cite Columbine Book Report (1-100), Essay examples

Report Sustainability Management Practices -Myassignmenthelp.Com

Question: Discuss About The Report Sustainability Management Practices? Answer: Introduction In the modern world, there are several industries that are functioning proficiently in order to make profits and to stay alive in the market. The organizations make use of extensive strategies and thereby improve their business operations. With the advent of time, organizations have looked towards different aspects and thereby improve their business functions and one such aspect has been concentrating on sustainability (Fonseca, McAllister and Fitzpatrick 2014). This paper would therefore look towards the sustainability aspect of IKEA and the products and services they offer. IKEA is a multinational privately held organization which was established in the year 1943 and has its headquarters in Netherlands. The company is mainly focused on designing, assembling and selling kitchen appliances, furniture and other home accessories. The organization has been one of the worlds largest retailer of furniture and the organization is known for their focus on cost management, operational details and sustainable development of their products (Ceulemans, Molderez and Van Liedekerke 2015). These have been the aspects with the help of which the company has been able to maintain the prices of their products lower than the market (Cho et al. 2015). Most of the retail outlets of IKEA is owned by INGKA, which is one of the healthiest foundations globally. This report is therefore constructed in order to have an idea about the various products and services that have been offered by the company and the strategies and the plans that have been undertaken in accordance to the sustainability aspect. The report would even focus on the source of the raw materials that are exploited by the organizations in order to gather quality raw materials at a cheaper price. The paper would even examine and assess the discrepancies that are existent in the annual report of the firm and thereby take steps to improve the same. IKEA Sustainability IKEA has their vision of establishing a better life for many individuals. The business idea of the organization has been to blend in the effective forms, quality and functions with a sustainability that is built in at such lower prices that many individuals would be able to afford them and thereby would be the foundation towards the contribution to enhanced homes for individuals having ordinary income. The organization wants to economise their resources as they do not want stay wasteful and always looks to gain more from the less. This strategy has been going on from the time when the organization was established when the main objective of the firm has been to exploit most of the scarce resources at their disposal (del Mar Alonso-Almeida et al. 2015). This has been influential in the development of the distribution and the range of the product and the solution for the sales. The idea of the business, vision and the value of the firm were the initial point for the development of the e nvironmental inventiveness for the company. IKEA is a business that is driven by value with a culture that is reliant on strong values that dares to be different and looking to meet the reality. The value and the culture shape the process in which the company goes through their business activities in order to establish a strong desire to the correct thing. The firm does their best in order to maintain the best ethical standards and to be an effective partner in the community. The sustainability in IKEA looks to ensure the economic, social and environmental wellbeing for the current and future time period. It explains the means to attain the demand and need of the community and the individual without sacrificing the capability of the future generations in order to attain the needs by acting in the long term interests of various individuals (Junior, Best and Cotter 2014). It talks about the residing within the limits of the globe and safeguarding the environment. It explains promoting and advertising a healthy and strong society where individuals can prosper and develop themselves in order to attain their potential. IKEA looks to function with the three transformational drivers that will change their business thereby making them even more sustainable, developing the potentiality of growth, finding out new opportunities for a business and aids in creating a better day to day life for various individuals. The drivers are: Enable and inspire customers to have a more sustainable life at home. Hence, the company takes the initiative of promoting and developing the products and the resolutions that aids the customers to generate and save energy, sort and minimise the level of waste at the most lowest price possible (Barkemeyer, Preuss and Lee, 2015). Endeavour for the energy and resource independence by safeguarding the long term entry to the sustainable raw materials by having a positive effect in the societies from the where the materials are sourced and making use of these resources within the limitation of the planet. The company wants to manufacture the optimum level of renewable energy as the energy that is consumed drives the energy effectiveness in the overall value chain (Ikea.com. 2018). Taking the initiative in constructing an improved life for the societies and the people that has been effected by IKEA. Additionally, the company tries to outspread the code of conduct within the value chain and try to be a good neighbour assist the human rights and perform for the most effective interest for the children. Products and Services IKEA has the vision of establishing an everyday life for a huge level of people. The company makes this possible by giving out a huge range of products of a well-constructed, operational homes furnishing products at very reasonable prices so that most of the individuals can afford them (Hahn and Llfs 2014). In order to attain this vision, a well-constructed, functional and practical furnishing products are delivered in the target market. IKEA has therefore incorporated a blend of various strategies in their business activities. IKEA provides a wide extent of product that is related to the financial products and has over 1200 items. This huge level of products have mainly been due to the fact that the company outsources their manufacturing process. The firm takes assistance of the cheap sources of manufacturing that are available globally in the market. IKEA has constructed a Strategic Centre Enterprise where it operates at the core of the alliance network (Ehnert et al. 2016). The database has the source of various cheap manufacturers who supply IKEA with the required manufacturing that is essential for all their home furnishing. However, if the manufacturing can be undertaken at a lower cost to the industry and this will be seen in the overall price of the finished goods. IKEA even provides various services to the customers as well like they have their own home delivery services (Ikea.com. 2018). The company provides home delivery service to the customers in association to the products that have been bought and thereby satisfying the customers. The products are flat packed and constructed in such a manner that they can be easily transported at a lower price from the retail outlet. The products that have been purchased are even assembled by the company at the location of the customer so that they can make use of the product effectively without taking the worry of assembling the product at home themselves. IKEA even has products that are related to the kitchen and the bathroom and therefore installation of these products are even provided by the firm. The payment method of the firm is very simple and easy and thereby payments can be made through various methods. The return policy of the firm is even very simple and if the customer wants to replace their purchased product they are given a time period of 15 days within which the return policy will be undertaken and no extra charges would be applicable. IKEA Raw Material Source The company looks to obtain their raw materials from several sources and have a team that assesses the global market with the help of which they can discover the reasonable and cheap raw materials so that the prices of their products can be maintained (Prez?Lpez, Moreno?Romero and Barkemeyer 2015). The company has a unique manufacturing strategy and therefore outsources the manufacturing process. They have various small manufacturing companies from whom they outsources their products and thereby maintains a lower price. The company in some cases provides the raw materials to the manufacturers and in certain cases the raw material is used by the manufacturer themselves. IKEA has the objective of preserving their quality and therefore takes the effort of assessing the products that have been manufactured and only accepting the product that is according to their standard (Calabrese et al. 2016). Annual Report Discrepancies IKEA has the aim of maintaining effective operational activities and therefore undertakes actions in order to mitigate any issues that are available. The company constructs their annual report in order to provide a declaration about their financial and operational activities to the stakeholders (Kozlowski, Searcy and Bardecki 2015). The company tries to communicate the revenues that have been used in order to make the stakeholders aware of the operational activities. The annual report has not properly disclosed the dividend per yield to the stakeholders properly and therefore discrepancies were present. The costs related to outsourcing have not been represented individually and therefore this creates a fault in the annual report. The stakeholders therefore do not have knowledge about these expenses and this may create issues in the future. Conclusion The assessment of the operational and the financial accounting activities of IKEA indicates that the company has been functioning effectively and has been taking various measures with the help of which they can enhance their business and maintain competitive edge. The sustainability of the firm plays a key role with the help of which they are able to attract the individuals and the society and thereby making them loyal to the customers. The product and services that are offered are unique and raw materials are purchased from the best sources thereby making the firm one of the leaders in the furniture business. Reference List Barkemeyer, R., Preuss, L. and Lee, L., 2015. On the effectiveness of private transnational governance regimesEvaluating corporate sustainability reporting according to the Global Reporting Initiative.Journal of World Business,50(2), pp.312-325. Calabrese, A., Costa, R., Levialdi, N. and Menichini, T., 2016. A fuzzy Analytic Hierarchy Process method to support materiality assessment in sustainability reporting.Journal of Cleaner Production,121, pp.248-264. Ceulemans, K., Molderez, I. and Van Liedekerke, L., 2015. Sustainability reporting in higher education: A comprehensive review of the recent literature and paths for further research.Journal of Cleaner Production,106, pp.127-143. Cho, C.H., Laine, M., Roberts, R.W. and Rodrigue, M., 2015. Organized hypocrisy, organizational faades, and sustainability reporting.Accounting, Organizations and Society,40, pp.78-94. del Mar Alonso-Almeida, M., Marimon, F., Casani, F. and Rodriguez-Pomeda, J., 2015. Diffusion of sustainability reporting in universities: current situation and future perspectives.Journal of Cleaner Production,106, pp.144-154. Ehnert, I., Parsa, S., Roper, I., Wagner, M. and Muller-Camen, M., 2016. Reporting on sustainability and HRM: A comparative study of sustainability reporting practices by the world's largest companies.The International Journal of Human Resource Management,27(1), pp.88-108. Fonseca, A., McAllister, M.L. and Fitzpatrick, P., 2014. Sustainability reporting among mining corporations: a constructive critique of the GRI approach.Journal of Cleaner Production,84, pp.70-83. Hahn, R. and Llfs, R., 2014. Legitimizing negative aspects in GRI-oriented sustainability reporting: A qualitative analysis of corporate disclosure strategies.Journal of Business Ethics,123(3), pp.401-420. Ikea.com. (2018). Cite a Website - Cite This For Me. [online] Available at: https://www.ikea.com/ms/en_US/pdf/reports-downloads/sustainability-strategy-people-and-planet-positive.pdf [Accessed 21 Jan. 2018]. Junior, R.M., Best, P.J. and Cotter, J., 2014. Sustainability reporting and assurance: A historical analysis on a world-wide phenomenon.Journal of Business Ethics,120(1), pp.1-11. Kozlowski, A., Searcy, C. and Bardecki, M., 2015. Corporate sustainability reporting in the apparel industry: an analysis of indicators disclosed.International Journal of Productivity and Performance Management,64(3), pp.377-397. Prez?Lpez, D., Moreno?Romero, A. and Barkemeyer, R., 2015. Exploring the relationship between sustainability reporting and sustainability management practices.Business Strategy and the Environment,24(8), pp.720-734.

Planning Law and Governance

Sunita Williams Essays

Sunita Williams Essays Sunita Williams Essay Sunita Williams Essay sSunita Williams (born September 19, 1965) is a United States Naval officer and a NASA astronaut. [1] She was assigned to the International Space Station as a member of Expedition 14 and then joined Expedition 15. She holds the record of the longest spaceflight (195 days) for female space travelers. She was born in Euclid, Ohio to Dr. Deepak Pandya and Bonnie Pandya. Her parents now reside in Falmouth, Massachusetts. Deepak Pandya is a famous neuroanatomist. Williams roots on her fathers side go back to Gujarat in India and she has been to India to visit her fathers family. She is also of Slovene descent from her mothers side. [3] Williams is married to Michael Williams. The two have been married for more than 20 years, and both flew helicopters in the early days of their careers. Her recreational interests include running, swimming, biking, triathlons, windsurfing, snowboarding and bow hunting. She is an avid Boston Red Sox fan. She has a pet Jack Russell Terrier named Gorby which was featured with her on the Dog Whisperer television show on the National Geographic Channel on November 12, 2010. Williams attended Needham High School in Needham, Massachusetts, graduating in 1983. She went on to receive a Bachelor of Science degree in Physical science from the U. S. Naval Academy in 1987, and a Master of Science degree in Engineering Management from Florida Institute of Technology in 1995 STS-116 Williams was launched to the International Space Station with STS-116, aboard the shuttle Discovery, on December 9, 2006 to join the Expedition 14 crew. In April 2007, the Russian members of the crew rotated, changing to Expedition 15. Among the personal items Williams took with her to the International Space Station (ISS) were a copy of the Bhagavad Gita, a small figurine of Ganesha and some samosas. [9] [edit] Expeditions 14 and 15 After launching aboard Discovery, Williams arranged to donate her pony tail to Locks of Love. The haircut by fellow astronaut Joan Higginbotham occurred aboard the International Space Station and the ponytail was brought back to earth with the STS-116 crew. [10] Williams performed her first extra-vehicular activity on the eighth day of the STS-116 mission. On January 31, February 4, and February 9, 2007, she completed three spacewalks from the ISS with Michael Lopez-Alegria. During one of these walks a camera became untethered, probably due to failure of the attaching device, and floated off to space, before Williams could react. [11] On the third spacewalk, Williams was outside the station for 6 hours 40 minutes to complete three space walks in nine days. She has logged 29 hours and 17 minutes in four space walks, eclipsing the record held by Kathryn C. Thornton for most spacewalk time by a woman. 1][2] On December 18, 2007, during the fourth spacewalk of Expedition 16, Peggy Whitson surpassed Williams, with a cumulative EVA time of 32 hours, 36 minutes. [12][13] In early March 2007 she received a tube of wasabi in a Progress spacecraft resupply mission in response to her request for more spicy food. Opening the tube, which was packaged at one atmospheric pressure, the gel-like paste was forced out in the lower-pressure of the ISS. In the free-fall environment, the spicy geyser was difficult to contain. [14] On April 16, 2007, she ran the first marathon by an astronaut in orbit. 15] Williams finished the 2007 Boston Marathon in four hours and 24 minutes . [16][17][18] The other crew members reportedly cheered her on and gave her oranges during the race. Williams sister, Dina Pandya, and fellow astronaut Karen L. Nyberg ran the marathon on Earth, and Williams received updates on their progress from Mission Control. In 2008, Williams participated in the Boston Marathon again, this time on Earth. That same year, on the game show Duel, a question was made from that event. The answers were: London, New York, International Space Station, Paris. The most correct was the ISS. Following the decision on April 26, 2007 to bring Williams back to earth on the STS-117 mission aboard Atlantis, she did not break the U. S. single spaceflight record that was recently broken by former crewmember Commander Michael Lopez-Alegria. However she did break the record for longest single spaceflight by a woman. [1][19][20] STS-117 Williams served as a mission specialist with STS-117, and returned to Earth on June 22, 2007 at the end of the STS-117 mission. Space shuttle Atlantis touched down at the Edwards Air Force Base in California at 3:49 p. m. EDT, returning Williams home after a record 195-day stay in space. Mission managers had to divert Atlantis to Edwards in the Mojave Desert as poor weather at the Kennedy Space Centre in Cape Canaveral forced mission managers to skip three landing attempts there over the last 24 hours. â€Å"Welcome back, congratulations on a great mission,† NASA mission control told Williams and the six other members of the crew soon after the shuttle landed. [21] After the landing, 41-year-old Sunita was chosen as Person of the Week by the ABC Television Network. In December, the network noted, she had her long hair cut so she could donate her locks to help those who lost their hair while fighting an illness. edit] 2007 visit to India In September 2007, Sunita Williams visited India. She went to the Sabarmati Ashram, the ashram set up by Mahatma Gandhi in 1915, and her ancestral village Jhulasan in Gujarat. She was awarded the Sardar Vallabhbhai Patel Vishwa Pratibha Award by the World Gujarati Society, the first person of Indian origin who is not an Indian citizen to be presented the award. She also visited her cousins home on her nephews birthday. On October 4, 2007, Williams spoke at the American Embassy School, and then met Indian President Pratibha Patil at Rashtrapati Bhavan. [22]

Organizational Changes in the Movie Patton (1970) Review

Organizational Changes in the Patton (1970) - Movie Review Example The movie is able to show not just the character of the main protagonist as being resistant to change, but also his actions that made or broke his career (Schaffner, 1970). Such differential responses to changes within the organization are valuable learning tools for the study of changes. It is very pertinent to study the need for changes inside organizational structures, in this case the military organization as well as within each of its members. This is because more often than not, being unable to respond quickly to changes could result in numerous life-threatening situations that might sway towards defeat (Davies, 2001). The consequences of the protagonist, General Patton reflect the importance of the leaders being flexible and open for changes, as well as accommodating suggestions from other sources such as people with a higher authority. In the movie, there are three key moments that show an organizational change. The first one is when General Patton has to share the command of troops in North Africa with a member of the British Army, General Montgomery, and the former had to outwit and outperform the British General so that he would be recognized as the better man for the job (Schaffner, 1970). The second one that showed an organizational change is when instead of putting General Patton out in the front lines of the German army, he and his troops were sent to England to act as decoys so as to give enemies other ideas of their tactics, not to mention keeping Patton out of the way (Schaffner, 1970). ... With the world war already ended, Patton ended up doing nothing else to do but walk his dog, with him becoming a resounding name in the US military history. In all of the three organizational changes, the main protagonist was rather reluctant to adjust according to the changes needed in the tactics that the military had to undertake. As a result, there had been restructurings within the chain of command, even cutting him out of this link just so that the allies could implement their own military strategy. It has been a resounding theme in the movie that Patton is very insubordinate with his superior officers, even defying them blatantly (Schaffner, 1970). His strong resistance to changes may have been effective in some areas, but not to others. Also, such resistance could become a liability in the long run because when it comes to tactics, more often than not those that are able to make minor adjustments stay ahead of the game. Becoming stagnant within a military organization could p rove fatal, especially when many lives are at stake (Farrell & Terriff, 2002). Thus, it is just that the superior officers of Patton, President Eisenhower and the former second-in-command, General Bradley initiated changes because aside from keeping the chain of command as structured as possible, by removing factors that could add up to the unpredictability of their tactics the groups could carry out their missions as planned. However, because Patton was undeniably a skilled tank tactician, he was not kept out of missions that much, and in fact Bradley even recommended for him to return to the force and have his services enlisted (Schaffner, 1970). This shows the capacity

INTERNATIONAL STUDIES IN BUSINESS Assignment Example | Topics and Well Written Essays - 250 words - 4

INTERNATIONAL STUDIES IN BUSINESS - Assignment Example It will argue the fact that constructivist criticism concerning realism is justified. However, this is largely dependent on the alternative procedural decision making process offered by the constructivists. To illustrate this, arguments as well as practical problems that call for constructivist criticism on realism will be analyzed. A common ground between constructivists and realists arises on the question of whether moral concepts possess values of truth. The two groups acknowledge the existence of truth-apt in moral concepts. The difference, however, surfaces about the role of moral concepts as well as what do renders them true. As realists would have it, moral concepts could have values of truth because they illustrate normative entities or facts that exist independently of those concepts themselves. Metaethical constructivists, on the other hand, oppose the fact that all that moral concepts are meant to elaborate the reality. Constructivism may be understood as a different view that the function of a normative concept uses to refer schematically to the solving a practical problem. Contrary to traditional analysis, constructivists’ account of a concept is aimed at working out solutions to problems.   The approaches to moral concepts differ between constructivists and realists in terms of nature. Constructivist have centered their criticism mainly revolving on the radical knowledge that defines the reality as a function of moral concepts. In addition to that, there exists other reproaches against realist views. One of the main questions asked is which phenomenon describes the decision making process better-realism on constructivism based on moral values. The second would be whether one view of the reproaches against another are acceptable. Last but not least, which would be explained further, would be which theory would be more credible and under what conditions. Realist views, on one hand, and constructivists’ views,

Did Marx think that capitalism is unjust Dissertation

Did Marx think that capitalism is unjust - Dissertation Example It also includes a small conclusion depicting the final result of the dissertation and the entire essay is referenced vividly with varied books and journals and online sources. Table of Contents Abstract 2 1. Introduction 4 1.1 Background 4 1.2 Scope and Objective 5 1.3 Methodology 5 2. Literature Reviews 5 2.1 Authors Who Denied Marx, Condemned Capitalism as Unjust 5 2.2 Authors Who Admitted With Marx, Condemned Capitalism as Unjust 7 3. Discussion 9 4. Results 10 5. Recommendations 10 6. Conclusions 11 References: 13 Bibliography 15 1. Introduction 1.1 Background This essay mainly highlights the detailed facts of a fast-growing sector describing about the current literatures on Karl Marx and the controversies that fuelled its growth. Mainly during the last decade of 20th century, there arose a keen interest over moral and political philosophy highlighting the concept of justice that marked its presence over the philosophical discussions of Marx’s works. Such discussions took the shape of a criticism describing, whether Marx denounce capitalism as unjust or not? Varied types of opinions came into limelight discussing such topic in which some argued actively against such discussions and many of them equally admitted that he did — for the benefit of the labours or workers. ... Here, the views of Max are also presented in brief. Third part includes the results, conclusions, and recommendations in support of them. Apart from this, to prevent varied types of misunderstanding, the views and theories of Marx and other authors has been analysed in order to evaluate the results stating whether it is just or unjust for labours. Only then, a clear cut picture or view can be attained and judged whether it is appropriate or unjust for the workers or labours engaged in performing varied types of works within an organization. 1.2 Scope and Objective The prime scope and objective of this dissertation is to evaluate whether capitalism is just or unjust for the labours or workers. The results of this statement might be analyzed with the help of varied types of literature reviews and statements of the authors. 1.3 Methodology The methodology of this dissertation is entirely based on the literature reviews of varied authors. It is an entirely theoretical approach in which v aried types of texts and theories of the books of the libraries are highlighted to describe the statement of the dissertation. After analyzing the reviews and theories in a vivid way, the results and recommendation are presented. Due to which, it may be stated that this dissertation is entirely qualitative in nature. 2. Literature Reviews 2.1 Authors Who Denied Marx, Condemned Capitalism as Unjust According to Brass & et. al. (2004) capitalism is surely a good decision presenting fair wages to the workers or labours. They described that the amount of wage is calculated entirely on the basis of work done or the hours spend in performing that specific

Cytoplasmic Streaming in Cells | Experiment

Cytoplasmic Streaming in Cells | Experiment Cytoplasmic streaming is the cells transport system which moves a cells content around as required . This occurs in the cytoplasm of the cell, the fluid which fills the space between organelles and contains cell solutes. Movement in the cytoplasm is thought to be facilitated by actin-myosin motors (Britannica, 2012). These are molecules made up of the two proteins actin and myosin which interact to move solutes and even organelles around the cell. Long actin filaments line the cell and myosin molecules run along these filaments via active transport and attach to organelles such as endoplasmic reticulum (ribosomes) and mitochondria, transporting them around the cell along with the surrounding solutes in the cytoplasm (Kachar and Reece, 1988). The actin filaments run parallel to the direction of streaming in the cell. Nitella is a genus consisting of various species of freshwater pond alga. These algae are weed like in appearance and have large rectangular cells observable by the naked eye. Each cell begins and ends at a node. Nitella species are thought to rely heavily on the actin-myosin protein motors to facilitate cytoplasmic streaming (Palevitz et al, 1974). Cytochalasin are class of drugs derived from fungi (Turner, 1971). These drugs interfere with the interaction between actin and myosin by binding to the actin filaments that line the cell and reducing the capacity for the myosin molecules to bind (BIOL1004 Lab Manual, 2012). This then is thought to affect the rate of cytoplasmic streaming in the cell. This report will analyse the affect of two different types of Cytochalasin drugs (C and D) which are similar in structure but differ in the strength of the bonds they form with the actin filaments. Aim To observe cytoplasmic streaming in cells under the microscope and compare the effects of cytochalasin C and D on the speed of cytoplasmic streaming in Nitella cells via statistical analysis. Methods and Materials The method and materials used in this experiment is outlined in the: BIOL1004: Molecular and Cell Biology à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Practical Manual (2012) on pp. 54-55 written by the Research School of Biology for the Australian National University. The following deviations from the aforementioned method are noted: The width of each cell was measured for comparison rather than the length as the cells were far too long to fit within the microscope field of view. Results and Statistical Analysis 500 The average width of the cells was calculated at 183.9um. The table above summaries the important statistics calculated from the experimental data. Each data set appears to be comparative to each other, however it is noted that cells 1.2, 3.2 and 4.2 have higher than average variances which indicates a possible deviation from normal distribution. Figure 1 presents graphically the speed of streaming against the width of the cell. The linear trend line indicates a slight negative relationship between cell size and streaming speed. Table 2 summarises the important statistics of each of the test groups. High variance values for the test groups other than the control group indicate a deviation from normal distribution, however the numbers are similar and thus the data sets are comparable. The results indicate that upon addition of both cytochalasin drugs the rate of cytoplasmic streaming fell from that observed in the control test. The recovery test taken after flushing the Cytochalasin from the slide with pond water indicates the rate is increasing, but has not quite reached the rate as observed in the control test. Table 3 summarises the values calculated for a number of t tests performed to assist in analysis of the data. From this it can be concluded that we can have no less than 98% confidence that the rate of steaming with the addition of both cytochalasin drugs is significantly different from the normal or control streaming rate. These t tests also give an indication that the size of the cell influences the rate of streaming as the difference in speed between cells 3.2 and 4.2 which have the same recorded width has been determined not to be significant, while the difference in speed between the biggest and smallest cells is significant. However, these results are not consistent when comparing different data sets both of similar widths and of different widths. Discussion As summarised in the results the change in the rate or speed of cytoplasmic streaming in the Nitella cells upon the addition of the drugs Cytochalasin C and D was significantly different to that of the control rate, with 98% and 99.9% confidence respectively. This is as expected. However as noted in Table 2 this change in speed was observed as a deceleration on the addition of both drugs. A deceleration of cytoplasmic streaming is expected with the addition of cytochalasin D, which is a well documented actin inhibitor. The drug binds to the actin filaments and changing the secondary structure and inhibiting the actin-myosin interactions (Binder and Tamm, 2003). However, even though cytochalasin C has a similar shape, it does not bind to actin as tightly as cytochalasin D (BIOL1004: Lab Manual, 2012) and does not have the same affect on actin-myosin communication. A study in the Plant Cell Physiology journal documented that cytochalasin C had no real affect on the rate of cytoplasmic streaming even at very high concentrations (Foissner and Wasteneys, 2007). Thus the deceleration with the addition of cytochalasin C, as change that has been confirmed as significant via statistical analysis is not the expected result. It is possible that the deceleration of cytoplasmic streaming in this case could be due to the differing salt concentrations between the pond water and the cytochalasin C in solution. As Nitella is normally found in freshwater that is hypotonic, the replacement of the normal pond water on the slide with the drug in a hypertonic solution (with respect to the pond water) may have inadvertently caused the cells to change their osmolarity to compensate (Ladgies et al, 2010). A study has shown that transcellular osmosis in Nitella species can cause inhibition of cytoplasmic streaming (Tazawa et al, 1993). Further support for this explanation comes from the increase in streaming rate on recovery from treatment with the drug, where the hypertonic solution wa s flushed away and replaced with isotonic pond water (with respect to the cells). It should be noted that the statistics show there is 90% confidence that the difference between the rate of streaming with the addition of each drug respectively was significant, thus it follows that the cytochalasin D was a much stronger inhibitor to the rate of streaming than that which caused the deceleration in the cytochalasin C test. The relationship between width of the cell and rate of streaming is not quite clear. Figure 1 appears to indicate that there is a negative relationship between the two, thus as cell width increases the rate of streaming would decrease. However, the statistics provided by the t tests were inconclusive as to whether the differences between streaming rate for various sized cells were significant or not. If it were true that large size indicated a slower rate of streaming, then it should follow that all t tests between data sets of cells with similar widths would indicate a non-significant difference, however only one of the three tests yields this result. Similarly, the t tests between the data sets of different sized cells should indicate a significant difference; yet again only one out of the three tests yields this result. Further analysis with a larger data set could be required to confirm the trend observed in figure 1. Therefore this experiment has demonstrated the decelerating effect of cytochalasin D on the rate of cytoplasmic streaming in Nitella cells due to its inhibition of the actin-myosin motor and has indicated a possible link between changing osmolarity and relative rate of cytoplasmic streaming in Nitella cells.

Cloning Essay -- essays research papers fc

For the first time the cloning of a whole human being seems really possible. It is absolutely necessary to consider the harm that can be done and move to curb abuses. Also, it is important to understand some of the theory underlying the desire to build a better human. The Ethical Downside of Cloning With recent developments in the cloning of the first whole mammal with Dolly the Sheep, for the first time the cloning a whole human being seems really possible. For years, clones have been the subject of popular fiction, but the technology was lacking. Now the ethics of doing so must be carefully considered. While almost all world health and religious bodies are coming out in opposition to the idea, it must be accepted that someone somewhere will try it. Thus, it is absolutely necessary to consider the harm that can be done and move to curb abuses. What immediately springs to mind for most people with the possibility of cloning whole people is the ideas of creating supermen or a master race which dominated the Nazis. But the theories of eugenics from which they operated were also touted in America and the rest of the Western world. Thus, it is important to understand some of the theory underlying the desire to build a better human. Eugenics is concerned with the social direction of human evolution. A distinction is made between positive and negative eugenics. Positive eugenics aims to increase reproduction of individuals who have traits, such as high intelligence and physical strength or fitness, which are considered to be valuable to society. Negative eugenics seeks to decrease reproduction among people believed to be inferior or below average mentally and physically (Glass). Cloning for better humanity, then, is normally associated with positive eugenics. Overall, since the Nazi experience, eugenics as a movement has been largely discredited, but the ideas still linger and many of the same arguments for cloning humans are used today, but with protests that they are not related to the abuses of the Eugenics proponents of the 1920s and 30s. The goal of eugenics was to create a superior human being, and with this creation, to in time create a superior human race. The First International Congress for Eugenics was held in 1912 in London. Rather than being a fringe movement, it was hailed by a number of luminaries of the day. For example, Charles Darwin's son... ...enal." Wilson Quarterly. 1 Apr 1992. Online. Electric Library. Kluger, Jeffrey, and Thompson, Dick. "Will We Follow the Sheep?" Time. 10 Mar. 1997. Online. Electric Library. Lifton, Robert Jay, and Hackett, Amy. "Nazi Doctors." Anatomy of the Auschwitz Death Camp. Ed. Gutman, Yisrael, and Michael Berenbaum, eds. Bloomington: Indiana University Press, 1994. 301-315. Manning, Anita. "Pressing a 'Right' to Clone Humans Some Gays Foresee Reproduction Option." USA TODAY, 6 Mar. 1997. Online. Electric Library. "Nazi Eugenic Racial Hygiene Also Recognized in America." All Things Considered. Robert Siegel, host. Stefan Kuhl, guest. National Public Radio. 9 Mar. 1994. Sharp, Deborah, and Sharn, Lori. "Big Questions for Humanity." USA TODAY, 25 Feb. 1997. Stolberg, Sheryl. "Reproductive Research Far Outpaces Public Policy." Los Angeles Times, 29 Apr. 1997. Online. Electric Library. Thomasson, Emma. "Germans Press for Ban on Human Cloning." Reuters News Service. 29 Apr. 1997. Online. America Online. "Vatican Calls for Global Ban on Human Cloning." Reuters News Service, 26 Feb. 1997. Online. Electric Library. Cloning Essay -- essays research papers fc For the first time the cloning of a whole human being seems really possible. It is absolutely necessary to consider the harm that can be done and move to curb abuses. Also, it is important to understand some of the theory underlying the desire to build a better human. The Ethical Downside of Cloning With recent developments in the cloning of the first whole mammal with Dolly the Sheep, for the first time the cloning a whole human being seems really possible. For years, clones have been the subject of popular fiction, but the technology was lacking. Now the ethics of doing so must be carefully considered. While almost all world health and religious bodies are coming out in opposition to the idea, it must be accepted that someone somewhere will try it. Thus, it is absolutely necessary to consider the harm that can be done and move to curb abuses. What immediately springs to mind for most people with the possibility of cloning whole people is the ideas of creating supermen or a master race which dominated the Nazis. But the theories of eugenics from which they operated were also touted in America and the rest of the Western world. Thus, it is important to understand some of the theory underlying the desire to build a better human. Eugenics is concerned with the social direction of human evolution. A distinction is made between positive and negative eugenics. Positive eugenics aims to increase reproduction of individuals who have traits, such as high intelligence and physical strength or fitness, which are considered to be valuable to society. Negative eugenics seeks to decrease reproduction among people believed to be inferior or below average mentally and physically (Glass). Cloning for better humanity, then, is normally associated with positive eugenics. Overall, since the Nazi experience, eugenics as a movement has been largely discredited, but the ideas still linger and many of the same arguments for cloning humans are used today, but with protests that they are not related to the abuses of the Eugenics proponents of the 1920s and 30s. The goal of eugenics was to create a superior human being, and with this creation, to in time create a superior human race. The First International Congress for Eugenics was held in 1912 in London. Rather than being a fringe movement, it was hailed by a number of luminaries of the day. For example, Charles Darwin's son... ...enal." Wilson Quarterly. 1 Apr 1992. Online. Electric Library. Kluger, Jeffrey, and Thompson, Dick. "Will We Follow the Sheep?" Time. 10 Mar. 1997. Online. Electric Library. Lifton, Robert Jay, and Hackett, Amy. "Nazi Doctors." Anatomy of the Auschwitz Death Camp. Ed. Gutman, Yisrael, and Michael Berenbaum, eds. Bloomington: Indiana University Press, 1994. 301-315. Manning, Anita. "Pressing a 'Right' to Clone Humans Some Gays Foresee Reproduction Option." USA TODAY, 6 Mar. 1997. Online. Electric Library. "Nazi Eugenic Racial Hygiene Also Recognized in America." All Things Considered. Robert Siegel, host. Stefan Kuhl, guest. National Public Radio. 9 Mar. 1994. Sharp, Deborah, and Sharn, Lori. "Big Questions for Humanity." USA TODAY, 25 Feb. 1997. Stolberg, Sheryl. "Reproductive Research Far Outpaces Public Policy." Los Angeles Times, 29 Apr. 1997. Online. Electric Library. Thomasson, Emma. "Germans Press for Ban on Human Cloning." Reuters News Service. 29 Apr. 1997. Online. America Online. "Vatican Calls for Global Ban on Human Cloning." Reuters News Service, 26 Feb. 1997. Online. Electric Library.

E-marketing Test Paper

Multiple Choice1. E-marketing affects traditional marketing in which of the following ways? a. increases efficiency of traditional marketing functions b. technologically transforms marketing strategies c. marginalizes customer value but increases profitability d. both A and B (d; Moderate; LO2; Use of Information Technology)2. ________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces. a. E-commerce b. E-marketing c. Digital technology d. ESP (a; Easy; LO2; Use of Information Technology)3. Convenient, quick access to digital information has the ability to transform all of the following except ________. a. individuals b. ecosystems c. societies d. businesses (a; Easy; LO1; Use of Information Technology)4. The internet consists of all of the following except ________. a. computers with data b. users who send and receive data files, such as e-mail and text messages c. a technology infrastructure to create, m ove, share, and consume content d. a central mainframe (d; Moderate; LO1; Use of Information Technology)5. Data, such as digital coupons or customer complaints, exchanged between  companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________. a. internet; intranet b. extranet; internet c. extranet; intranet d. the Web; the social network (a; Moderate; LO1; Use of Information Technology)6. All of the following e-marketing technologies exist without the World Wide Web, except ________. a. electronic data interchange b. email c. text messaging d. hypertext navigation (a; Difficult; LO1; Use of Information Technology)7. In its technical performance, the internet supports the following roles except ________. a. human users and computers that access content and send e-mail b. technology infrastructure to move, create, and view content c. content provider s that create information, entertainment, and so forth d. none; all of the above roles are supported by the internet. (d; Moderate; LO4; Use of Information Technology)8. The internet can deliver content to all the following except _________. a. televisions sets b. refrigerators c. video cassette recorders d. automobiles (c ; Easy; LO4; Use of Information Technology)9. According to the text, ________ is the region with largest percentage of internet users. a. Africa b. Asia c. North America d. Europe (b; Moderate; LO5; Multicultural and Diversity Understanding)10. Which of the following outcomes has been cited as a negative one in terms of the world becoming a globally networked world? a. growing class divisions due to digital divide b. removing cultural differences c. efficient markets driven by more workaholism d. all of the above (d; Difficult; LO5; Analytic Skills)11. During the â€Å"first wave of internet disruption† companies essentially offered _________. a. high-end p roducts for mass markets b. tangible products that can be compared easily and purchased at relatively low prices c. commodities available in bulk quantity d. real estate (b; Moderate; LO5; Analytic Skills)12. In the era of the Plateau of Profitability, marketers focused more deliberately on _________. a. their traditional return-on-performance roots and well-grounded strategies b. diversified unique product mixes c. disintermediation of the marketing channel d. product benefits (a; Difficult; p. 11; LO5; Analytic Skills)13. Charles Schwab pitted their online business vs. their established brick and mortar business. Which of the following is not a result of this competition? a. faster growing accounts and assets b. lower prices c. more sales of treasury bonds and less sales of private securities d. incorporation of successful e-marketing strategies (c; Difficult; LO1; Analytic Skills)14. Internet properties, or characteristics, that impact marketing include________. a. global reach b . market deconstruction c. scalable capacity d. all of the above (d; Easy; LO1; Use of Information Technology)15. As consumers become more demanding the internet is a good way to deliver customer value because ________. a. most products on the internet are less expensive than on other marketing channels b. broadband allows marketers to put more cookies on computers c. marketers can send digital coupons to millions of customers instantly d. customers gain ability to create, share, and access information and entertainment at will (d; Moderate; LO3; Reflective Thinking Skills)16. According to the text, ________ predicted that the ‘e’ would drop from e-marketing, suggesting that traditional marketing would evolve and integrate e-marketing principles and practices. a. Levitt Inc. b. Friedman Inc. c. Gartner Inc. d. Jones Inc. (c; Moderate; LO5; Use of Information Technology)17. ________ is leading to a large increase in wireless networks. a. Integration of information techno logy and personal digital assistants (PDA’s) b. Acceptance and usage of mobile phones and other devices by individuals worldwide c. The World Wide Web d. Increasing adoption of high bandwidth (b; Moderate; LO4; Use of Information Technology)18. The internet has the power to do all of the following except ________. a. create global communities based on interests b. decrease cultural and language differences c. prevent the upward mobility of people and countries at lower socioeconomic levels d. discourage workaholism (d; Moderate; LO1; Use of Information Technology)19. Following the boom and bust of the first wave of the internet era, industrialized countries entered the ________. a. boom b. bust c. trough of disillusion d. plateau of profitability (d; Difficult; LO5; Analytic Skills)20. ________ are specific measures designed to evaluate the effectiveness and efficiency of the e-business and e-marketing operations. a. Segmentation variables b. Metrics c. Bench systems d. Site stickiness (b; Easy; LO2; Analytic Skills)True/False21. Individuals can be both users and content providers on the internet. a. True b. False (a; Moderate; LO1; Use of Information Technology)22. According to the text, nowadays the internet should be regarded more as a channel than a place. a. True b. False (b; Moderate; LO5; Analytic Skills)23. E-marketing refers to the result of information technology applied to traditional marketing. a. True b. False (a; Moderate; LO2; Use of Information Technology)24. The internet provides individual users abilities to access information, entertainment, and communication. a. True b. False (a; Easy; LO4; Use of Information Technology)25. The term blog refers to online diaries, or journals, that are updated and shared on Web pages. a. True b. False (a; Moderate; LO4; Use of Information Technology)26. More than 40 percent of global internet users are based in Asia. a. True b. False (a; Difficult; LO5; Multicultural and Diversity Understanding)27. Un solicited communications, such as spam, represent a threat to the positive impact of e-marketing practices. a. True b. False (a; Moderate; LO1; Use of Information Technology)28. Electronic marketing relies exclusively upon web-based technology. a. True b. False (b; Difficult; LO5; Use of Information Technology)29. The internet has shifted the balance of power from sellers to buyers. a. True b. False (a; Easy; LO3; Reflective Thinking Skills)30. Gartner Inc. forecasted that the ‘e’ in e-business and e-marketing will eventually be dropped, as electronic practices become more standard. a. True b. False (a; Moderate; LO5; Analytic Skills)31. The internet is largely the product of ARPANET, a project commissioned by the United States’ Department of Defense. a. True b. False (a; Difficult; LO5; Use of Information Technology)32. Co-creation occurs when consumers /users help marketers develop products or promotional materials. a. True b. False (a; Easy; LO3; Reflective Th inking Skills)Essay Questions33. What is the difference between the internet, an extranet and an intranet?The internet is a global network of interconnected computers. Access to the internet is very broad and open. An extranet is two or more proprietary or company owned networks that are joined to share information. Access to this network is limited. An intranet is an internal network for a company that uses internet standards. Access is limited to internal company use only. (Easy; LO1; Use of Information Technology)34. What is a content provider on the internet?Content providers are individuals and organizations that create digital text, video, audio, and graphics to be sent over the internet to users who receive it as information, entertainment or communications.(Moderate; LO1; Analytic Skills)35. Define what community means for the internet and give examples.Communities for the internet are groups of users who come together to share information, hold discussions and exchange data . Examples include blogs or web logs, auctions, and peer-to peer networking. (Easy; LO1; Analytic Skills)36. Concerning internet usage, what is the digital divide?Internet adoption is affected by money, literacy, and education. This creates a divide between those who have access to the internet and those who don’t. It impairs the upward mobility of those on the lower socioeconomic level, who don’t have access to the internet and the information that comes with it. This impacts individuals on the lower socioeconomic levels and those living in less developed countries. (Moderate; LO5; Reflective Thinking Skills)37. Why did some manufacturers such as Levis stop selling on the internet?Channel Conflict with retail accounts Cannibalization Inefficiency (Moderate; LO1; Analytic Skills)38. The strength of the internet has affected traditional marketing in several ways. List five of them and how they affected marketing.Power shift from sellers to buyers (focus on customer rela tionship management) Market Fragmentation (more focus on small target markets and 1 to 1 marketing) Death of distance or geographic location affect (less focus on place for marketing) Time Compression (24/7 availability)Knowledge management is key (Track results in real time and focus on database analysis) Interdisciplinary focus (Marketers must understand technology and use it wisely) Intellectual Capital rules (focus on creativity and imagination) (Difficult; LO5; Reflective Thinking Skills)39. Marketers face new challenges with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like TIVO or Hulu done to alleviate some of the concerns of marketers?The main challenge is the ability of consumers to speed through and skip commercials that advertisers have paid for based on their ability to communicate with consumers. TIVO (Hulu) has setup content with advertising included that viewers can watch at their leisure an d TIVO (Hulu) can provide specific metrics to the advertisers on these programs. (Difficult; LO4; Reflective Thinking Skills)

Compare And Contrast The Physicochemical Events Essays

Compare And Contrast The Physicochemical Events Essays Compare And Contrast The Physicochemical Events Essay Compare And Contrast The Physicochemical Events Essay Butter is a soft, yellow-hued, comestible emulsion of butterfat, H2O, air, and sometimes salt. It is made from the churning of pick and is used as a spread every bit good as an of import ingredient in cookery and baking. Margarine is a inexpensive option to butter, made from oil or a combination of oils through the procedure of hydrogenation. Chemical Differences Margarine is made mostly from vegetable oils that have been hydrogenated or crystallised for the proper spreading texture. Like butter, table oleo must incorporate no less than 80 % fat. Since oils are of course about 100 % fat, H2O is added to bring forth the coveted water-in-oil emulsion, which is physically rather the same as in butter. To the oil and H2O stages are added emulsifiers, salt, butter spirit, coloring material and allowable chemical preservatives such as Na benzoate. Vitamins A and D may besides be added. Whereas butter may incorporate merely butterfat, most oleo contains merely vegetable fats. Churned butter is composed about wholly of saturated fat, along with a important sum of natural cholesterin. Whilst in oleo the usually liquid vegetable oil is solidified through a procedure affecting H gas bubbles go throughing through the mixture. The consequence is a solid butter replacement with no cholesterin and small if any concentrated fat. Margarine does incorporate po lyunsaturated and Trans fatty acids, nevertheless. Physical Differences: Both Butter and Margarine fats are mixtures of triacylglycerols. Butter has a â€Å"much greater assortment of fatty acids ( ca 40 ) than are found in vegetable oils ( 5 10 ) from which oleos is produced† ( Geoff, 1999 ) . But in both butter and margarine the fats present are mix of solid and liquids fats. With this and the crystal morphology gives the butter and margarine its specific belongingss. The construction of the butter and oleo molecule is based on â€Å"a web of solid fat crystals in liquid fat† ( Geoff, 1999 ) .this histories for assorted of import features such as Emulsion stableness, microbiological stableness, hardness/softness, consistence. The construction may be illustrated in the undermentioned diagram. ( Fig 1 ) â€Å"The emulsion is stabilised by the solid crystal web which holds the H2O droplets in topographic point forestalling them from migrating and coalescing† ( Geoff, 1999 ) . The microbiological stableness is besides explained as the H2O droplets are smaller than most common nutrient poisoning bacteriums, which means that they have small opportunities for growing. â€Å"The consistence of oleo is of great importance in the success of the merchandise. It must run in the oral cavity as butter does, since residue leaves a pastelike sensation† ( Meyer, 1960 ) . Margarine is decidedly a replacement for butter and, in the oculus of the consumer must hold the same belongingss similar to in order to be acceptable. Margarine must be rather fictile at room temperature so that it spreads readily and be reasonably difficult at â€Å"40?F to 45?F icebox temperature as butter is. In the temperature scope from 45?F to 60?F butter is excessively difficult to distribute easily† ( Meyer, 1960 ) , and much oleo is now produced which is superior to butter in its malleability in this scope. The consistence of oleo is the consequence of the fats used in its readying, the extent of hydrogenation, and the class of the reactions during hydrogenation. Normally oleos are produced by carefully commanding the hydrogenation of the entire organic structure of fat instead than by intermixing. The consistence of butter both indirectly and straight is one of the most of import feature in its production ; this is due to the fact that it has a major consequence on its other features such as the consumer wants -taste and olfactory property. This construct of consistence is of a complicated 1 with belongingss such as dispersed ability, malleability, viscousness and hardness. Crystallization is the procedure that occurs after the pick is subjected to a chilling procedure. The sum of this crystallization of the fat globules determines the end points butter has the right consistence PHYSIOCHEMICAL Events: In buttermaking, the pick that is collected for the butter production should be â€Å"sweet and non rancid† ( Alfa A ; Tetra, 2010 ) and non oxidised. This goes through a centrifuge in which the pick is cooled and goes into a storage armored combat vehicle. The centrifuge separates the pick in to plane milk and pick. Skim milk is so pasteurised and so goes into storage for drying or concentrating. The pick nevertheless, is pasteurised at 95?C besides to kill any harmful micro-organisms and enzymes that may hold an inauspicious consequence on the butter quality. With civilized butter, â€Å"mixed civilizations of S. cremoris, S. lactis diacetyl lactis, Leuconostocs, are used and the pick is ripened to pH 5.5 at 21oC and so pH 4.6 at 13oC† ( Alfa A ; Tetra, 2010 ) . The acerb production is comparative to the development of spirits so the colder the temp the tastier the butter. The aging armored combat vehicle is the topographic point where the pick is subjected to a pro cedure of controlled chilling which is designed to give the fat a needed crystalline construction. This plan of chilling can be modified to obtain butter which is of a low I value i.e. the unsaturated proportion of fat is low, but good consisitency.Then after aging the pick in the ripening armored combat vehicle for â€Å"12- 15 hours it is pumped into the churn† ( Norman A ; Joseph, 1995 ) . In the churning procedure the pick is violently agitated to interrupt down the fat globules, doing the fat to clot into butter grains due to the breakage of the membrane like surface known as lecithin and causes them to clash. As a consequence the globules clump together and organize little butter granules ; these turn in size and separate from the H2O stage of the pick. The resulting H2O stage is known as buttermilk therefore the pick is split into two fractions: butter grains and buttermilk. After run outing, the butter is worked to a uninterrupted fat stage incorporating a finely spread H2O stage. It used to be common pattern to rinse the butter after churning to take any residuary buttermilk and milk solids but this is seldom done today. Salt is added to better shelf life and the gustatory sensation, acts as a preservative. After salting the butter needs to be work smartly to even out the distribution. The gustatory sensation, quality, olfactory property and other of import featu res are all influenced by this working. Working is carried out to obtain a homogeneous mixture of butter granules, H2O and salt. This is the period when the fat transforms from ball-shaped to free fat. The size of the H2O droplets are decreased whilst working and are non supposed to be seeable in decently worked butter. Over-working of the butter consequences into oily or brickle butter. This is due to the fat being excessively hard or soft.â€Å"A soft milk fat will do a soft and oily butter, whereas butter from difficult milk fat will be difficult and stiff. If, nevertheless, the heat intervention is modified to accommodate the iodine value of the fat, the consistence of the butter can be optimized. For the heat intervention regulates the size of the fat crystals, and the comparative sums of solid fat and the uninterrupted stage the factors that determine the consistence of the butter† ( Alfa A ; Tetra, 2010 ) Some H2O may be added to standardise the wet content. Precise control of composing is indispensable for maximal output. The finished butter is discharged into the packaging unit, and from at that place to cold storage. Margarine industry is carried out in two distinguishable phases. The first phase is called polish where oil is extracted from seed or beans and refined.The 2nd phase is called processing where oil and other stuffs are made into oleo. It starts off by fixing the natural fats and oils are carefully extracted, base refined, deodirised, and so hydrogenated to the coveted consistence. The fat is so emulsified with aged milk. In the United States skim milk is normally used. It is pasteurised to destruct bacteriums and so inoculated with a strain of choice bacteriums that can bring forth compounds with desirable spirits in the milk and in the emulsion. These are the same strains of micro-organisms that are used in the production of butter. The inoculated milk is held for 12- 24 hours to allow the growing of the beings. The aged milk is run into the liquid fat and stirred smartly. Emulsifying agents are frequently added at this point. Emulsifying agents brace the oleo and prevent escape, the separation of fluid during storage. They besides prevent the rapid separation of fat and H2O when the oleo is melted, splattering, and the sticking of milk solids to the underside of the pan. In butter natural emulsifying agents are present that hold the H2O in the emulsion and when the butter is heated, â€Å"allow steam to get away by frothing instead than by spattering† ( Norman A ; Joseph, 1995 ) . Lecithin s peculiarly those from soya beans, are widely used as emulsifying agents in oleos. A figure of man-made merchandises are besides used. The glandular fever and diglycerides used in the formation of super glycerinated shortenings help brace the emulsion and prevent leaking, but do little to forestall splatter. The Na sulfoacetate derived function of glandular fever and diglycerides are effectual in understating splatter and are added to many oleos for this intent. The fat-milk emulsion is cooled and the plastic, solid mass held for some clip to let bacterial action and the development of spirit. Salt is so added to â€Å"extend to 2.5 to 3 per centum of the entire weight† ( Meyer, 1960 ) . Since the slat dissolves in the aqueous stage, the salt content of these bantam beads is much higher. It is so high that the activity and the growing of the bacteriums are stopped. The oleo is worked or kneaded during the operation of salting and the crystals are reduced so that no coarseness occurs. â€Å"Most oleo produced for the market is fortified with vitamin A or provitamin A, the provitamin As, to the extent of 1500 units per pound† ( Norman and Joseph, 1995 ) . A xanthous dye is added to much of the oleo sold in this state since it has become legal to make this without the payment of high revenue enhancement. Sodium benzoate is on occasion added as a preservative. In decision, although butter and oleo may look to be of the same household and thought to be of the same chemical belongingss since they look and taste like the other ; they are non. They do get down off with constituents that are in the same province ; cow s milk ( liquid ) and vegetable oil ( liquid ) . They besides have the same starting motor civilizations added to them. This is done so that oleo has the same gustatory sensation and olfactory property of butter ; since oleo serves as a replacement of butter. That s where the similarities end as the physiochemical procedures are really different from each other. The biggest differences between these two fat merchandises would be that butter is made of milk fat and oleo is made of vegetable oils. The other large differences in their physiochemical events are that of consistence. Butters consistence is determined by the sum of crystallization ( before churning ) of the fat globules whilst oleos consistence is determined by the sum o f hydrogenation applied to the unsaturated oil to indurate it adequate to do into solid signifier in presence of a accelerator normally nickel.

The Psychology of the Breakfast Club essays

The Psychology of the Breakfast Club essays The Social Psychology of The Breakfast Club: Social psychology is a scientific concept that seeks to explain how the thoughts, feelings, and behaviors of individuals are influenced by the presence of others (alleydog.com, 2004). The study of this concept can be traced back to philosophers in Greece; however, social psychology was not recognized as a science until the late 19th century. Triplett began his study of the influence of society on others in 1898, and the first Social Psychology textbooks appeared in 1908 (www.uni.edu/harton, 2004). This concept of psychology became widely accepted and was incorporated in literature and film. In fact, examples of social psychology are pervasive in American film. The movie The Breakfast Club provides many examples of social psychology and how it shapes relationships between people forced to interact. Several examples of social psychology are contained in the movie The Breakfast Club, including in-group bias, scapegoat theory, and social loafing. In-group bias is actually the main theme of the film. Five high school students, each with a stereotypical connotation, are forced to spend a Saturday together in detention. There is Andrew the athlete, Brian the brain, Bender the criminal, Allison the basket case, and Claire the princess. According to David Myers in Psychology, in-group bias is the tendency to favor ones own group. In high schools, students often form cliques-jocks, preppies, stoners, skaters, gangsters, freaks, geeks-and disparage those outside their group (Myers, p. 717). The film is a study of the social psychology that occurs as representatives from five of these groups interact and become a group of their own. Bender, the criminal, is representative of the scapegoat theory. Prejudice may express anger: When things go wrong, finding someone to blame can provide a target, a scapegoat, for ones an ...

The traditional view of the legal supremacy of the UK Parliment Essay

The traditional view of the legal supremacy of the UK Parliment withstood all challenges to it. The UK's membership of the European Union has though finally ki - Essay Example on of the statute by both the Houses of Parliament and the grant of Royal Assent for those statutes, then the courts do not question the validity or legitimacy of the statutes; and only apply them. In Edinburgh & Dalkeith Railway Co. v Wauchope, the plaintiff railway company had obtained a private Act for its purposes. The defendant approached the court and argued that this private Act was detrimental to his interests and that it affected him unfavourably. He beseeched the court to examine the legitimacy of the Act. The court refused to intervene in the matter on the grounds that the Act had been passed in both the Houses of Parliament, and that it had also received the Royal Assent. Consequently, the court rejected the plea of the defendant. Thus, courts comply with statutes that have been properly enacted by Parliament (Edinburgh & Dalkeith Railway Co. v Wauchope). The tendency of courts in dealing with the legitimacy of statutes, enacted by Parliament was clearly exhibited in Ex Parte Canon Sewyn (Ex Parte Canon Sewyn) and Pickin v British Railways Board (Pickin v British Railways Board). The Factortame case challenged this sovereignty and compelled the English courts to suspend legislation that had been enacted by Parliament in due course. As such the Factortame case proved to be a major blow to the constitutional provisions of Parliamentary sovereignty. In R v. Secretary of State for Employment (R v Secretary of State for Employment, ex p. Equal Opportunities Commission); the House of Lords, on the basis of the Factortame decision, adopted a much more liberal approach. The Factortame decision had clearly demarcated the sovereignty of the Parliament; and this made it possible for their Lordships to bring about far reaching changes to the constitution. In this regard, their Lordships, refrained from instructing the Secretary of State and they also did not inform him that the EC law was being breached by him. The House of Lords restricted their intervention to

Prevailing Legal Theory within the United States Today Research Paper

Prevailing Legal Theory within the United States Today - Research Paper Example These are examples of many different legal theories, but represent the prevailing views of United States Law. Introduction There is no single prevalent legal theory for the United States, however, this study considers that three common legal theories, Legal Realism, Natural Law and Feminist Theory together provide a strong description of the prevailing legal theory that is present in the United States today. Legal theory involves the use of contributions from a wide number of sources including the law itself, but also literature and discussions from a wide range of academic disciplines, including sociology, economics, philosophy and political science . Laws are established and enforced by ruling authority in the area. Within the United States, the Constitution is the document from which any new laws, amendments or statutes must be made and these must stand in agreement with the constitution. Alterations can be made to the constitution by the process of proposing amendments, which are then voted on by congress, and must meet with at least two-thirds approval from both houses of Congress in order to become part of the law. An amendment must then be ratified by three quarters of legislates of the states in order to become part of the constitution . ... Modern jurisprudence mainly focuses on the principles of the laws that are in practice, while legal theorists examine the problems that are present in legal systems and social institutions , including theories of Legal Realism, Natural Law and Feminist Theory which will be discussed in detail within the following sections. Legal Realism Legal Realism is a theory that takes into account that the law is a construct that was developed by humans, who in their very nature are imperfect, and thus as a consequence, the law is subject to misinterpretation, is often not clear, and contains imperfections and frailties. A part of this theory is the indeterminacy of law. This theory suggests that when legal cases and disputes are solved the law is not the only factor which is relevant. Instead, factors such as personal opinions of the judge or jury, the moods of those present and other factors that do not directly pertain to the law have a direct effect on the outcome . For example, a judge my g ive one individual a lenient sentence because they are in a good mood and sympathize with the individual, while giving a harsher sentence for the same crime to another individual at a different time, despite both being equal under the law. The theory of Legal Realism is interdisciplinary in nature, with many who are interested in this theory also having interest in anthropological and sociological approaches to the law. The theory also presents beliefs concerning legal instrumentation, which suggests the use of the law a tool in order to bring about equitability in society and for social uses. It is important that the study of law is linked to the outcomes of particular cases that go through the courts,

International Relations - feminist movement Essay

International Relations - feminist movement - Essay Example Feminism and their movement for equal treatment and gender equality, in some ways, succeeded in their various objectives most especially in making their struggles known. In the past few decades, debates on the link between feminism and international relations have ensued as the feminists contend that international relations has failed to embrace gender neutrality in both its orthodox and mainstream theories. Thus, the last couple of decades were said to be the start of invasion of feminism on the core of international relations. Ann Tickner, one of the leading advocates of the feminist critique in international relations asserts that international politics is purely man's domain.1 She states that only men are given the privilege to get involved in warfare and adds that the masculine dominion not only encompasses international politics but also includes diplomacy and military service.2 In contrast, women had always been, according to Tickner, refused to be embraced in diplomacy or the military as she further observes that women in international politics are restricted to areas such as international political economy, North-South issues and distributive justice related issues. The study of gender neutrality under this field is significant as Sarah Brown suggests that the study of international relations involves the 'identification of and explanation of social stratification and of inequality' as configured in the global relations level.3 In the light of this controversy, this paper will attempt to answer the gravity of feminist assertions or if gender-neutral theories exist in the area of international relations and why the answer to this is significant to the discipline as a whole. One of the major feminist critiques of international relations (IR) claims that most of the theories put forward by IR do not support reality and has always been a dominion of the males. Sarah Brown observes that the assumption that women need to be included or considered in the disciplines - a liberal-feminist concern, only implies that women were not really there in the first place.4 International relations is mum about women. This only means that subject matter would not exclude women in the field if it were gender neutral. The absence of women in the theories of the discipline is said to be 'hegemonic'5 as international relations failed to put forth gender related theories in which women are 'brought into the discipline'.6 Hence, advocates of this view, proposed to embrace women in the discipline.7 In order to understand what these critiques put forward, it is also significant to comprehend the arguments that feminism in the field of IR is putting forth. It is said that the most prevailing assumption we can glean about the world of politics and international relations is that it is natural and neutral. This assertion refers to the roles of males and females with regards their gender. However, the notion of gender, its universal definition and implications must first be understood. Gender mainly refers to the identity of females and males as they are conceived in certain cultures. These identities imply socio-cultural traits assigned to women and men instead of the biologically defined distinction between the sexes. Sandra Whitworth states that gender does not imply the sex of either women or men but to the notion bestowed on their differences. Thus gender is a 'socially constructed'8 definition of the distinction

Communication issues Essay Example for Free

Communication issues Essay There are a number of brands that offered good products but they failed miserably because they were not able to sell enough of their products or services. Too often we see that so many promising airlines close because they wer not able to sell enough tickets and control costs and so on. The thing is that marketing and indeed branding is dependent on the way customers perceive a particular product. It is therefore critical for companies to ensure firstly that the right message is sent to the customers and secondly at the end of it all the message does reach without too much noise and disturbances. There are hundreds of thousands of brands that are being advertised on television and print media and therefore it is so important that companies are precise with their message such that the message is across to the customers and they retain it from an option of virtually an infinite list of brands. This is precisely why we have stressed the need to brand products in such a way that only one main distinguishing factor is higlighted in the promotional campaign. This is extremely crucial because it allows customers to easily understand and retain the message of the company’s brand. Another thing that is related to this concept is the use of appropriate media while sending the message to the customers. Certain time slots in the television medium are expensive compared to others because of the viewership and other factors; these are the things that campaign managers must identify and address. Target audience must be the ones who should watch the adverts atleast otherwise the whole cost could go to waste. What we have discussed in the communication issues heading is that firms need to address certain brand specific issues to avoid mal-function of the whole advertising campaign. Without enough ammunition that is directed at the right target market firms will end up with a disadvantaged cost benefit analysis. Advertisement campaigns must fulfill their key goal that is getting the desired message to the right audience group. Conclusion It is of critical importance that the right message is first identified and then send to the customer using which ever media that best suits the audiences. It might sound a difficult task but many small and large companies have been able to establish powerful brand names across the globe. Some of the most important things that we think are crucial to success of a brand campaign include adequate market research; without adequate market research and analysis it is very difficult to know what the customers think and which places do they look at when they want to buy new clothing lines. Another important factor is the way the brand distinguishes itself from other similar brands; this can be done through originality of the thought process and getting the basic original idea of the product to the customers. Secondly the pricing and packaging of the product must be according to the image that has been portrayed through advertisements and other campaigns. There is also a case for companies to target market costumers through placing the product just at the right place. This not only increases credibility but it also strenghtens the market position of the brand and the company. We must also understand that sometimes its important to factor in the initial response of the crowd about the product this attitude of constant improvement can help the company keep its brands healthy and robust. It is of critical importance for firms to avoid disturbances that might impede the message that they want their customers to receive. An important step is to first clean out and simplify the message and secondly look to develop a platform which attracts attention. For instance television adverts of Vodafone are so well choreographed that they attract the customers attention and then they tell the message in stories and other forms. This is a very good strategy to avoid any noise and disturbance from other advertisements that might be playing side by side. The Vodafone television advertisement campaign is a prime example of how firms can make an impression in the minds of the consumer for a long lasting time. Ultimately it’s the costumer base that will determine the result of the branding drive and whether it would be successful or not. The brand must be focused on a particular strength and acceptable demand of the costumers. Bibliography: Bud, Richard, 2003. Interdisciplinary approaches to human communication. Transaction Publishers. OPCUK, n. d. Examples of internal communication approaches, viewed February 6, 2010 http://www. opcuk. com/downloads/examples_of_internal_communication_approaches. pdf Branding Strategy Insider, 2010. Why a Branding Strategy Blog? Viewed February 9, 2010 http://www. brandingstrategyinsider. com/ Brand Identity Guru, n. d. Brand Strategy, viewed February 8, 2010 http://www. brandidentityguru. com/brand_strategy.htm About. com, 2010. Developing Your Brand Strategy, viewed February 8, 2010 http://marketing. about. com/od/brandstrategy/tp/brandstrategydev. htm Gelder, Sicco, 2005. Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets. Kogan PageLimited Keller, Lewi, Keller, 2008 Strategic brand management: building, measuring and managing. Mission Statements. com, n. d. Fortune 500, viewed February 7, 2010 http://www. missionstatements. com/fortune_500_mission_statements. html.