Planning Law and Governance

Sunita Williams Essays

Sunita Williams Essays Sunita Williams Essay Sunita Williams Essay sSunita Williams (born September 19, 1965) is a United States Naval officer and a NASA astronaut. [1] She was assigned to the International Space Station as a member of Expedition 14 and then joined Expedition 15. She holds the record of the longest spaceflight (195 days) for female space travelers. She was born in Euclid, Ohio to Dr. Deepak Pandya and Bonnie Pandya. Her parents now reside in Falmouth, Massachusetts. Deepak Pandya is a famous neuroanatomist. Williams roots on her fathers side go back to Gujarat in India and she has been to India to visit her fathers family. She is also of Slovene descent from her mothers side. [3] Williams is married to Michael Williams. The two have been married for more than 20 years, and both flew helicopters in the early days of their careers. Her recreational interests include running, swimming, biking, triathlons, windsurfing, snowboarding and bow hunting. She is an avid Boston Red Sox fan. She has a pet Jack Russell Terrier named Gorby which was featured with her on the Dog Whisperer television show on the National Geographic Channel on November 12, 2010. Williams attended Needham High School in Needham, Massachusetts, graduating in 1983. She went on to receive a Bachelor of Science degree in Physical science from the U. S. Naval Academy in 1987, and a Master of Science degree in Engineering Management from Florida Institute of Technology in 1995 STS-116 Williams was launched to the International Space Station with STS-116, aboard the shuttle Discovery, on December 9, 2006 to join the Expedition 14 crew. In April 2007, the Russian members of the crew rotated, changing to Expedition 15. Among the personal items Williams took with her to the International Space Station (ISS) were a copy of the Bhagavad Gita, a small figurine of Ganesha and some samosas. [9] [edit] Expeditions 14 and 15 After launching aboard Discovery, Williams arranged to donate her pony tail to Locks of Love. The haircut by fellow astronaut Joan Higginbotham occurred aboard the International Space Station and the ponytail was brought back to earth with the STS-116 crew. [10] Williams performed her first extra-vehicular activity on the eighth day of the STS-116 mission. On January 31, February 4, and February 9, 2007, she completed three spacewalks from the ISS with Michael Lopez-Alegria. During one of these walks a camera became untethered, probably due to failure of the attaching device, and floated off to space, before Williams could react. [11] On the third spacewalk, Williams was outside the station for 6 hours 40 minutes to complete three space walks in nine days. She has logged 29 hours and 17 minutes in four space walks, eclipsing the record held by Kathryn C. Thornton for most spacewalk time by a woman. 1][2] On December 18, 2007, during the fourth spacewalk of Expedition 16, Peggy Whitson surpassed Williams, with a cumulative EVA time of 32 hours, 36 minutes. [12][13] In early March 2007 she received a tube of wasabi in a Progress spacecraft resupply mission in response to her request for more spicy food. Opening the tube, which was packaged at one atmospheric pressure, the gel-like paste was forced out in the lower-pressure of the ISS. In the free-fall environment, the spicy geyser was difficult to contain. [14] On April 16, 2007, she ran the first marathon by an astronaut in orbit. 15] Williams finished the 2007 Boston Marathon in four hours and 24 minutes . [16][17][18] The other crew members reportedly cheered her on and gave her oranges during the race. Williams sister, Dina Pandya, and fellow astronaut Karen L. Nyberg ran the marathon on Earth, and Williams received updates on their progress from Mission Control. In 2008, Williams participated in the Boston Marathon again, this time on Earth. That same year, on the game show Duel, a question was made from that event. The answers were: London, New York, International Space Station, Paris. The most correct was the ISS. Following the decision on April 26, 2007 to bring Williams back to earth on the STS-117 mission aboard Atlantis, she did not break the U. S. single spaceflight record that was recently broken by former crewmember Commander Michael Lopez-Alegria. However she did break the record for longest single spaceflight by a woman. [1][19][20] STS-117 Williams served as a mission specialist with STS-117, and returned to Earth on June 22, 2007 at the end of the STS-117 mission. Space shuttle Atlantis touched down at the Edwards Air Force Base in California at 3:49 p. m. EDT, returning Williams home after a record 195-day stay in space. Mission managers had to divert Atlantis to Edwards in the Mojave Desert as poor weather at the Kennedy Space Centre in Cape Canaveral forced mission managers to skip three landing attempts there over the last 24 hours. â€Å"Welcome back, congratulations on a great mission,† NASA mission control told Williams and the six other members of the crew soon after the shuttle landed. [21] After the landing, 41-year-old Sunita was chosen as Person of the Week by the ABC Television Network. In December, the network noted, she had her long hair cut so she could donate her locks to help those who lost their hair while fighting an illness. edit] 2007 visit to India In September 2007, Sunita Williams visited India. She went to the Sabarmati Ashram, the ashram set up by Mahatma Gandhi in 1915, and her ancestral village Jhulasan in Gujarat. She was awarded the Sardar Vallabhbhai Patel Vishwa Pratibha Award by the World Gujarati Society, the first person of Indian origin who is not an Indian citizen to be presented the award. She also visited her cousins home on her nephews birthday. On October 4, 2007, Williams spoke at the American Embassy School, and then met Indian President Pratibha Patil at Rashtrapati Bhavan. [22]

Organizational Changes in the Movie Patton (1970) Review

Organizational Changes in the Patton (1970) - Movie Review Example The movie is able to show not just the character of the main protagonist as being resistant to change, but also his actions that made or broke his career (Schaffner, 1970). Such differential responses to changes within the organization are valuable learning tools for the study of changes. It is very pertinent to study the need for changes inside organizational structures, in this case the military organization as well as within each of its members. This is because more often than not, being unable to respond quickly to changes could result in numerous life-threatening situations that might sway towards defeat (Davies, 2001). The consequences of the protagonist, General Patton reflect the importance of the leaders being flexible and open for changes, as well as accommodating suggestions from other sources such as people with a higher authority. In the movie, there are three key moments that show an organizational change. The first one is when General Patton has to share the command of troops in North Africa with a member of the British Army, General Montgomery, and the former had to outwit and outperform the British General so that he would be recognized as the better man for the job (Schaffner, 1970). The second one that showed an organizational change is when instead of putting General Patton out in the front lines of the German army, he and his troops were sent to England to act as decoys so as to give enemies other ideas of their tactics, not to mention keeping Patton out of the way (Schaffner, 1970). ... With the world war already ended, Patton ended up doing nothing else to do but walk his dog, with him becoming a resounding name in the US military history. In all of the three organizational changes, the main protagonist was rather reluctant to adjust according to the changes needed in the tactics that the military had to undertake. As a result, there had been restructurings within the chain of command, even cutting him out of this link just so that the allies could implement their own military strategy. It has been a resounding theme in the movie that Patton is very insubordinate with his superior officers, even defying them blatantly (Schaffner, 1970). His strong resistance to changes may have been effective in some areas, but not to others. Also, such resistance could become a liability in the long run because when it comes to tactics, more often than not those that are able to make minor adjustments stay ahead of the game. Becoming stagnant within a military organization could p rove fatal, especially when many lives are at stake (Farrell & Terriff, 2002). Thus, it is just that the superior officers of Patton, President Eisenhower and the former second-in-command, General Bradley initiated changes because aside from keeping the chain of command as structured as possible, by removing factors that could add up to the unpredictability of their tactics the groups could carry out their missions as planned. However, because Patton was undeniably a skilled tank tactician, he was not kept out of missions that much, and in fact Bradley even recommended for him to return to the force and have his services enlisted (Schaffner, 1970). This shows the capacity

INTERNATIONAL STUDIES IN BUSINESS Assignment Example | Topics and Well Written Essays - 250 words - 4

INTERNATIONAL STUDIES IN BUSINESS - Assignment Example It will argue the fact that constructivist criticism concerning realism is justified. However, this is largely dependent on the alternative procedural decision making process offered by the constructivists. To illustrate this, arguments as well as practical problems that call for constructivist criticism on realism will be analyzed. A common ground between constructivists and realists arises on the question of whether moral concepts possess values of truth. The two groups acknowledge the existence of truth-apt in moral concepts. The difference, however, surfaces about the role of moral concepts as well as what do renders them true. As realists would have it, moral concepts could have values of truth because they illustrate normative entities or facts that exist independently of those concepts themselves. Metaethical constructivists, on the other hand, oppose the fact that all that moral concepts are meant to elaborate the reality. Constructivism may be understood as a different view that the function of a normative concept uses to refer schematically to the solving a practical problem. Contrary to traditional analysis, constructivists’ account of a concept is aimed at working out solutions to problems.   The approaches to moral concepts differ between constructivists and realists in terms of nature. Constructivist have centered their criticism mainly revolving on the radical knowledge that defines the reality as a function of moral concepts. In addition to that, there exists other reproaches against realist views. One of the main questions asked is which phenomenon describes the decision making process better-realism on constructivism based on moral values. The second would be whether one view of the reproaches against another are acceptable. Last but not least, which would be explained further, would be which theory would be more credible and under what conditions. Realist views, on one hand, and constructivists’ views,

Did Marx think that capitalism is unjust Dissertation

Did Marx think that capitalism is unjust - Dissertation Example It also includes a small conclusion depicting the final result of the dissertation and the entire essay is referenced vividly with varied books and journals and online sources. Table of Contents Abstract 2 1. Introduction 4 1.1 Background 4 1.2 Scope and Objective 5 1.3 Methodology 5 2. Literature Reviews 5 2.1 Authors Who Denied Marx, Condemned Capitalism as Unjust 5 2.2 Authors Who Admitted With Marx, Condemned Capitalism as Unjust 7 3. Discussion 9 4. Results 10 5. Recommendations 10 6. Conclusions 11 References: 13 Bibliography 15 1. Introduction 1.1 Background This essay mainly highlights the detailed facts of a fast-growing sector describing about the current literatures on Karl Marx and the controversies that fuelled its growth. Mainly during the last decade of 20th century, there arose a keen interest over moral and political philosophy highlighting the concept of justice that marked its presence over the philosophical discussions of Marx’s works. Such discussions took the shape of a criticism describing, whether Marx denounce capitalism as unjust or not? Varied types of opinions came into limelight discussing such topic in which some argued actively against such discussions and many of them equally admitted that he did — for the benefit of the labours or workers. ... Here, the views of Max are also presented in brief. Third part includes the results, conclusions, and recommendations in support of them. Apart from this, to prevent varied types of misunderstanding, the views and theories of Marx and other authors has been analysed in order to evaluate the results stating whether it is just or unjust for labours. Only then, a clear cut picture or view can be attained and judged whether it is appropriate or unjust for the workers or labours engaged in performing varied types of works within an organization. 1.2 Scope and Objective The prime scope and objective of this dissertation is to evaluate whether capitalism is just or unjust for the labours or workers. The results of this statement might be analyzed with the help of varied types of literature reviews and statements of the authors. 1.3 Methodology The methodology of this dissertation is entirely based on the literature reviews of varied authors. It is an entirely theoretical approach in which v aried types of texts and theories of the books of the libraries are highlighted to describe the statement of the dissertation. After analyzing the reviews and theories in a vivid way, the results and recommendation are presented. Due to which, it may be stated that this dissertation is entirely qualitative in nature. 2. Literature Reviews 2.1 Authors Who Denied Marx, Condemned Capitalism as Unjust According to Brass & et. al. (2004) capitalism is surely a good decision presenting fair wages to the workers or labours. They described that the amount of wage is calculated entirely on the basis of work done or the hours spend in performing that specific

Cytoplasmic Streaming in Cells | Experiment

Cytoplasmic Streaming in Cells | Experiment Cytoplasmic streaming is the cells transport system which moves a cells content around as required . This occurs in the cytoplasm of the cell, the fluid which fills the space between organelles and contains cell solutes. Movement in the cytoplasm is thought to be facilitated by actin-myosin motors (Britannica, 2012). These are molecules made up of the two proteins actin and myosin which interact to move solutes and even organelles around the cell. Long actin filaments line the cell and myosin molecules run along these filaments via active transport and attach to organelles such as endoplasmic reticulum (ribosomes) and mitochondria, transporting them around the cell along with the surrounding solutes in the cytoplasm (Kachar and Reece, 1988). The actin filaments run parallel to the direction of streaming in the cell. Nitella is a genus consisting of various species of freshwater pond alga. These algae are weed like in appearance and have large rectangular cells observable by the naked eye. Each cell begins and ends at a node. Nitella species are thought to rely heavily on the actin-myosin protein motors to facilitate cytoplasmic streaming (Palevitz et al, 1974). Cytochalasin are class of drugs derived from fungi (Turner, 1971). These drugs interfere with the interaction between actin and myosin by binding to the actin filaments that line the cell and reducing the capacity for the myosin molecules to bind (BIOL1004 Lab Manual, 2012). This then is thought to affect the rate of cytoplasmic streaming in the cell. This report will analyse the affect of two different types of Cytochalasin drugs (C and D) which are similar in structure but differ in the strength of the bonds they form with the actin filaments. Aim To observe cytoplasmic streaming in cells under the microscope and compare the effects of cytochalasin C and D on the speed of cytoplasmic streaming in Nitella cells via statistical analysis. Methods and Materials The method and materials used in this experiment is outlined in the: BIOL1004: Molecular and Cell Biology à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Practical Manual (2012) on pp. 54-55 written by the Research School of Biology for the Australian National University. The following deviations from the aforementioned method are noted: The width of each cell was measured for comparison rather than the length as the cells were far too long to fit within the microscope field of view. Results and Statistical Analysis 500 The average width of the cells was calculated at 183.9um. The table above summaries the important statistics calculated from the experimental data. Each data set appears to be comparative to each other, however it is noted that cells 1.2, 3.2 and 4.2 have higher than average variances which indicates a possible deviation from normal distribution. Figure 1 presents graphically the speed of streaming against the width of the cell. The linear trend line indicates a slight negative relationship between cell size and streaming speed. Table 2 summarises the important statistics of each of the test groups. High variance values for the test groups other than the control group indicate a deviation from normal distribution, however the numbers are similar and thus the data sets are comparable. The results indicate that upon addition of both cytochalasin drugs the rate of cytoplasmic streaming fell from that observed in the control test. The recovery test taken after flushing the Cytochalasin from the slide with pond water indicates the rate is increasing, but has not quite reached the rate as observed in the control test. Table 3 summarises the values calculated for a number of t tests performed to assist in analysis of the data. From this it can be concluded that we can have no less than 98% confidence that the rate of steaming with the addition of both cytochalasin drugs is significantly different from the normal or control streaming rate. These t tests also give an indication that the size of the cell influences the rate of streaming as the difference in speed between cells 3.2 and 4.2 which have the same recorded width has been determined not to be significant, while the difference in speed between the biggest and smallest cells is significant. However, these results are not consistent when comparing different data sets both of similar widths and of different widths. Discussion As summarised in the results the change in the rate or speed of cytoplasmic streaming in the Nitella cells upon the addition of the drugs Cytochalasin C and D was significantly different to that of the control rate, with 98% and 99.9% confidence respectively. This is as expected. However as noted in Table 2 this change in speed was observed as a deceleration on the addition of both drugs. A deceleration of cytoplasmic streaming is expected with the addition of cytochalasin D, which is a well documented actin inhibitor. The drug binds to the actin filaments and changing the secondary structure and inhibiting the actin-myosin interactions (Binder and Tamm, 2003). However, even though cytochalasin C has a similar shape, it does not bind to actin as tightly as cytochalasin D (BIOL1004: Lab Manual, 2012) and does not have the same affect on actin-myosin communication. A study in the Plant Cell Physiology journal documented that cytochalasin C had no real affect on the rate of cytoplasmic streaming even at very high concentrations (Foissner and Wasteneys, 2007). Thus the deceleration with the addition of cytochalasin C, as change that has been confirmed as significant via statistical analysis is not the expected result. It is possible that the deceleration of cytoplasmic streaming in this case could be due to the differing salt concentrations between the pond water and the cytochalasin C in solution. As Nitella is normally found in freshwater that is hypotonic, the replacement of the normal pond water on the slide with the drug in a hypertonic solution (with respect to the pond water) may have inadvertently caused the cells to change their osmolarity to compensate (Ladgies et al, 2010). A study has shown that transcellular osmosis in Nitella species can cause inhibition of cytoplasmic streaming (Tazawa et al, 1993). Further support for this explanation comes from the increase in streaming rate on recovery from treatment with the drug, where the hypertonic solution wa s flushed away and replaced with isotonic pond water (with respect to the cells). It should be noted that the statistics show there is 90% confidence that the difference between the rate of streaming with the addition of each drug respectively was significant, thus it follows that the cytochalasin D was a much stronger inhibitor to the rate of streaming than that which caused the deceleration in the cytochalasin C test. The relationship between width of the cell and rate of streaming is not quite clear. Figure 1 appears to indicate that there is a negative relationship between the two, thus as cell width increases the rate of streaming would decrease. However, the statistics provided by the t tests were inconclusive as to whether the differences between streaming rate for various sized cells were significant or not. If it were true that large size indicated a slower rate of streaming, then it should follow that all t tests between data sets of cells with similar widths would indicate a non-significant difference, however only one of the three tests yields this result. Similarly, the t tests between the data sets of different sized cells should indicate a significant difference; yet again only one out of the three tests yields this result. Further analysis with a larger data set could be required to confirm the trend observed in figure 1. Therefore this experiment has demonstrated the decelerating effect of cytochalasin D on the rate of cytoplasmic streaming in Nitella cells due to its inhibition of the actin-myosin motor and has indicated a possible link between changing osmolarity and relative rate of cytoplasmic streaming in Nitella cells.

Cloning Essay -- essays research papers fc

For the first time the cloning of a whole human being seems really possible. It is absolutely necessary to consider the harm that can be done and move to curb abuses. Also, it is important to understand some of the theory underlying the desire to build a better human. The Ethical Downside of Cloning With recent developments in the cloning of the first whole mammal with Dolly the Sheep, for the first time the cloning a whole human being seems really possible. For years, clones have been the subject of popular fiction, but the technology was lacking. Now the ethics of doing so must be carefully considered. While almost all world health and religious bodies are coming out in opposition to the idea, it must be accepted that someone somewhere will try it. Thus, it is absolutely necessary to consider the harm that can be done and move to curb abuses. What immediately springs to mind for most people with the possibility of cloning whole people is the ideas of creating supermen or a master race which dominated the Nazis. But the theories of eugenics from which they operated were also touted in America and the rest of the Western world. Thus, it is important to understand some of the theory underlying the desire to build a better human. Eugenics is concerned with the social direction of human evolution. A distinction is made between positive and negative eugenics. Positive eugenics aims to increase reproduction of individuals who have traits, such as high intelligence and physical strength or fitness, which are considered to be valuable to society. Negative eugenics seeks to decrease reproduction among people believed to be inferior or below average mentally and physically (Glass). Cloning for better humanity, then, is normally associated with positive eugenics. Overall, since the Nazi experience, eugenics as a movement has been largely discredited, but the ideas still linger and many of the same arguments for cloning humans are used today, but with protests that they are not related to the abuses of the Eugenics proponents of the 1920s and 30s. The goal of eugenics was to create a superior human being, and with this creation, to in time create a superior human race. The First International Congress for Eugenics was held in 1912 in London. Rather than being a fringe movement, it was hailed by a number of luminaries of the day. For example, Charles Darwin's son... ...enal." Wilson Quarterly. 1 Apr 1992. Online. Electric Library. Kluger, Jeffrey, and Thompson, Dick. "Will We Follow the Sheep?" Time. 10 Mar. 1997. Online. Electric Library. Lifton, Robert Jay, and Hackett, Amy. "Nazi Doctors." Anatomy of the Auschwitz Death Camp. Ed. Gutman, Yisrael, and Michael Berenbaum, eds. Bloomington: Indiana University Press, 1994. 301-315. Manning, Anita. "Pressing a 'Right' to Clone Humans Some Gays Foresee Reproduction Option." USA TODAY, 6 Mar. 1997. Online. Electric Library. "Nazi Eugenic Racial Hygiene Also Recognized in America." All Things Considered. Robert Siegel, host. Stefan Kuhl, guest. National Public Radio. 9 Mar. 1994. Sharp, Deborah, and Sharn, Lori. "Big Questions for Humanity." USA TODAY, 25 Feb. 1997. Stolberg, Sheryl. "Reproductive Research Far Outpaces Public Policy." Los Angeles Times, 29 Apr. 1997. Online. Electric Library. Thomasson, Emma. "Germans Press for Ban on Human Cloning." Reuters News Service. 29 Apr. 1997. Online. America Online. "Vatican Calls for Global Ban on Human Cloning." Reuters News Service, 26 Feb. 1997. Online. Electric Library. Cloning Essay -- essays research papers fc For the first time the cloning of a whole human being seems really possible. It is absolutely necessary to consider the harm that can be done and move to curb abuses. Also, it is important to understand some of the theory underlying the desire to build a better human. The Ethical Downside of Cloning With recent developments in the cloning of the first whole mammal with Dolly the Sheep, for the first time the cloning a whole human being seems really possible. For years, clones have been the subject of popular fiction, but the technology was lacking. Now the ethics of doing so must be carefully considered. While almost all world health and religious bodies are coming out in opposition to the idea, it must be accepted that someone somewhere will try it. Thus, it is absolutely necessary to consider the harm that can be done and move to curb abuses. What immediately springs to mind for most people with the possibility of cloning whole people is the ideas of creating supermen or a master race which dominated the Nazis. But the theories of eugenics from which they operated were also touted in America and the rest of the Western world. Thus, it is important to understand some of the theory underlying the desire to build a better human. Eugenics is concerned with the social direction of human evolution. A distinction is made between positive and negative eugenics. Positive eugenics aims to increase reproduction of individuals who have traits, such as high intelligence and physical strength or fitness, which are considered to be valuable to society. Negative eugenics seeks to decrease reproduction among people believed to be inferior or below average mentally and physically (Glass). Cloning for better humanity, then, is normally associated with positive eugenics. Overall, since the Nazi experience, eugenics as a movement has been largely discredited, but the ideas still linger and many of the same arguments for cloning humans are used today, but with protests that they are not related to the abuses of the Eugenics proponents of the 1920s and 30s. The goal of eugenics was to create a superior human being, and with this creation, to in time create a superior human race. The First International Congress for Eugenics was held in 1912 in London. Rather than being a fringe movement, it was hailed by a number of luminaries of the day. For example, Charles Darwin's son... ...enal." Wilson Quarterly. 1 Apr 1992. Online. Electric Library. Kluger, Jeffrey, and Thompson, Dick. "Will We Follow the Sheep?" Time. 10 Mar. 1997. Online. Electric Library. Lifton, Robert Jay, and Hackett, Amy. "Nazi Doctors." Anatomy of the Auschwitz Death Camp. Ed. Gutman, Yisrael, and Michael Berenbaum, eds. Bloomington: Indiana University Press, 1994. 301-315. Manning, Anita. "Pressing a 'Right' to Clone Humans Some Gays Foresee Reproduction Option." USA TODAY, 6 Mar. 1997. Online. Electric Library. "Nazi Eugenic Racial Hygiene Also Recognized in America." All Things Considered. Robert Siegel, host. Stefan Kuhl, guest. National Public Radio. 9 Mar. 1994. Sharp, Deborah, and Sharn, Lori. "Big Questions for Humanity." USA TODAY, 25 Feb. 1997. Stolberg, Sheryl. "Reproductive Research Far Outpaces Public Policy." Los Angeles Times, 29 Apr. 1997. Online. Electric Library. Thomasson, Emma. "Germans Press for Ban on Human Cloning." Reuters News Service. 29 Apr. 1997. Online. America Online. "Vatican Calls for Global Ban on Human Cloning." Reuters News Service, 26 Feb. 1997. Online. Electric Library.

E-marketing Test Paper

Multiple Choice1. E-marketing affects traditional marketing in which of the following ways? a. increases efficiency of traditional marketing functions b. technologically transforms marketing strategies c. marginalizes customer value but increases profitability d. both A and B (d; Moderate; LO2; Use of Information Technology)2. ________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces. a. E-commerce b. E-marketing c. Digital technology d. ESP (a; Easy; LO2; Use of Information Technology)3. Convenient, quick access to digital information has the ability to transform all of the following except ________. a. individuals b. ecosystems c. societies d. businesses (a; Easy; LO1; Use of Information Technology)4. The internet consists of all of the following except ________. a. computers with data b. users who send and receive data files, such as e-mail and text messages c. a technology infrastructure to create, m ove, share, and consume content d. a central mainframe (d; Moderate; LO1; Use of Information Technology)5. Data, such as digital coupons or customer complaints, exchanged between  companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________. a. internet; intranet b. extranet; internet c. extranet; intranet d. the Web; the social network (a; Moderate; LO1; Use of Information Technology)6. All of the following e-marketing technologies exist without the World Wide Web, except ________. a. electronic data interchange b. email c. text messaging d. hypertext navigation (a; Difficult; LO1; Use of Information Technology)7. In its technical performance, the internet supports the following roles except ________. a. human users and computers that access content and send e-mail b. technology infrastructure to move, create, and view content c. content provider s that create information, entertainment, and so forth d. none; all of the above roles are supported by the internet. (d; Moderate; LO4; Use of Information Technology)8. The internet can deliver content to all the following except _________. a. televisions sets b. refrigerators c. video cassette recorders d. automobiles (c ; Easy; LO4; Use of Information Technology)9. According to the text, ________ is the region with largest percentage of internet users. a. Africa b. Asia c. North America d. Europe (b; Moderate; LO5; Multicultural and Diversity Understanding)10. Which of the following outcomes has been cited as a negative one in terms of the world becoming a globally networked world? a. growing class divisions due to digital divide b. removing cultural differences c. efficient markets driven by more workaholism d. all of the above (d; Difficult; LO5; Analytic Skills)11. During the â€Å"first wave of internet disruption† companies essentially offered _________. a. high-end p roducts for mass markets b. tangible products that can be compared easily and purchased at relatively low prices c. commodities available in bulk quantity d. real estate (b; Moderate; LO5; Analytic Skills)12. In the era of the Plateau of Profitability, marketers focused more deliberately on _________. a. their traditional return-on-performance roots and well-grounded strategies b. diversified unique product mixes c. disintermediation of the marketing channel d. product benefits (a; Difficult; p. 11; LO5; Analytic Skills)13. Charles Schwab pitted their online business vs. their established brick and mortar business. Which of the following is not a result of this competition? a. faster growing accounts and assets b. lower prices c. more sales of treasury bonds and less sales of private securities d. incorporation of successful e-marketing strategies (c; Difficult; LO1; Analytic Skills)14. Internet properties, or characteristics, that impact marketing include________. a. global reach b . market deconstruction c. scalable capacity d. all of the above (d; Easy; LO1; Use of Information Technology)15. As consumers become more demanding the internet is a good way to deliver customer value because ________. a. most products on the internet are less expensive than on other marketing channels b. broadband allows marketers to put more cookies on computers c. marketers can send digital coupons to millions of customers instantly d. customers gain ability to create, share, and access information and entertainment at will (d; Moderate; LO3; Reflective Thinking Skills)16. According to the text, ________ predicted that the ‘e’ would drop from e-marketing, suggesting that traditional marketing would evolve and integrate e-marketing principles and practices. a. Levitt Inc. b. Friedman Inc. c. Gartner Inc. d. Jones Inc. (c; Moderate; LO5; Use of Information Technology)17. ________ is leading to a large increase in wireless networks. a. Integration of information techno logy and personal digital assistants (PDA’s) b. Acceptance and usage of mobile phones and other devices by individuals worldwide c. The World Wide Web d. Increasing adoption of high bandwidth (b; Moderate; LO4; Use of Information Technology)18. The internet has the power to do all of the following except ________. a. create global communities based on interests b. decrease cultural and language differences c. prevent the upward mobility of people and countries at lower socioeconomic levels d. discourage workaholism (d; Moderate; LO1; Use of Information Technology)19. Following the boom and bust of the first wave of the internet era, industrialized countries entered the ________. a. boom b. bust c. trough of disillusion d. plateau of profitability (d; Difficult; LO5; Analytic Skills)20. ________ are specific measures designed to evaluate the effectiveness and efficiency of the e-business and e-marketing operations. a. Segmentation variables b. Metrics c. Bench systems d. Site stickiness (b; Easy; LO2; Analytic Skills)True/False21. Individuals can be both users and content providers on the internet. a. True b. False (a; Moderate; LO1; Use of Information Technology)22. According to the text, nowadays the internet should be regarded more as a channel than a place. a. True b. False (b; Moderate; LO5; Analytic Skills)23. E-marketing refers to the result of information technology applied to traditional marketing. a. True b. False (a; Moderate; LO2; Use of Information Technology)24. The internet provides individual users abilities to access information, entertainment, and communication. a. True b. False (a; Easy; LO4; Use of Information Technology)25. The term blog refers to online diaries, or journals, that are updated and shared on Web pages. a. True b. False (a; Moderate; LO4; Use of Information Technology)26. More than 40 percent of global internet users are based in Asia. a. True b. False (a; Difficult; LO5; Multicultural and Diversity Understanding)27. Un solicited communications, such as spam, represent a threat to the positive impact of e-marketing practices. a. True b. False (a; Moderate; LO1; Use of Information Technology)28. Electronic marketing relies exclusively upon web-based technology. a. True b. False (b; Difficult; LO5; Use of Information Technology)29. The internet has shifted the balance of power from sellers to buyers. a. True b. False (a; Easy; LO3; Reflective Thinking Skills)30. Gartner Inc. forecasted that the ‘e’ in e-business and e-marketing will eventually be dropped, as electronic practices become more standard. a. True b. False (a; Moderate; LO5; Analytic Skills)31. The internet is largely the product of ARPANET, a project commissioned by the United States’ Department of Defense. a. True b. False (a; Difficult; LO5; Use of Information Technology)32. Co-creation occurs when consumers /users help marketers develop products or promotional materials. a. True b. False (a; Easy; LO3; Reflective Th inking Skills)Essay Questions33. What is the difference between the internet, an extranet and an intranet?The internet is a global network of interconnected computers. Access to the internet is very broad and open. An extranet is two or more proprietary or company owned networks that are joined to share information. Access to this network is limited. An intranet is an internal network for a company that uses internet standards. Access is limited to internal company use only. (Easy; LO1; Use of Information Technology)34. What is a content provider on the internet?Content providers are individuals and organizations that create digital text, video, audio, and graphics to be sent over the internet to users who receive it as information, entertainment or communications.(Moderate; LO1; Analytic Skills)35. Define what community means for the internet and give examples.Communities for the internet are groups of users who come together to share information, hold discussions and exchange data . Examples include blogs or web logs, auctions, and peer-to peer networking. (Easy; LO1; Analytic Skills)36. Concerning internet usage, what is the digital divide?Internet adoption is affected by money, literacy, and education. This creates a divide between those who have access to the internet and those who don’t. It impairs the upward mobility of those on the lower socioeconomic level, who don’t have access to the internet and the information that comes with it. This impacts individuals on the lower socioeconomic levels and those living in less developed countries. (Moderate; LO5; Reflective Thinking Skills)37. Why did some manufacturers such as Levis stop selling on the internet?Channel Conflict with retail accounts Cannibalization Inefficiency (Moderate; LO1; Analytic Skills)38. The strength of the internet has affected traditional marketing in several ways. List five of them and how they affected marketing.Power shift from sellers to buyers (focus on customer rela tionship management) Market Fragmentation (more focus on small target markets and 1 to 1 marketing) Death of distance or geographic location affect (less focus on place for marketing) Time Compression (24/7 availability)Knowledge management is key (Track results in real time and focus on database analysis) Interdisciplinary focus (Marketers must understand technology and use it wisely) Intellectual Capital rules (focus on creativity and imagination) (Difficult; LO5; Reflective Thinking Skills)39. Marketers face new challenges with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like TIVO or Hulu done to alleviate some of the concerns of marketers?The main challenge is the ability of consumers to speed through and skip commercials that advertisers have paid for based on their ability to communicate with consumers. TIVO (Hulu) has setup content with advertising included that viewers can watch at their leisure an d TIVO (Hulu) can provide specific metrics to the advertisers on these programs. (Difficult; LO4; Reflective Thinking Skills)

Compare And Contrast The Physicochemical Events Essays

Compare And Contrast The Physicochemical Events Essays Compare And Contrast The Physicochemical Events Essay Compare And Contrast The Physicochemical Events Essay Butter is a soft, yellow-hued, comestible emulsion of butterfat, H2O, air, and sometimes salt. It is made from the churning of pick and is used as a spread every bit good as an of import ingredient in cookery and baking. Margarine is a inexpensive option to butter, made from oil or a combination of oils through the procedure of hydrogenation. Chemical Differences Margarine is made mostly from vegetable oils that have been hydrogenated or crystallised for the proper spreading texture. Like butter, table oleo must incorporate no less than 80 % fat. Since oils are of course about 100 % fat, H2O is added to bring forth the coveted water-in-oil emulsion, which is physically rather the same as in butter. To the oil and H2O stages are added emulsifiers, salt, butter spirit, coloring material and allowable chemical preservatives such as Na benzoate. Vitamins A and D may besides be added. Whereas butter may incorporate merely butterfat, most oleo contains merely vegetable fats. Churned butter is composed about wholly of saturated fat, along with a important sum of natural cholesterin. Whilst in oleo the usually liquid vegetable oil is solidified through a procedure affecting H gas bubbles go throughing through the mixture. The consequence is a solid butter replacement with no cholesterin and small if any concentrated fat. Margarine does incorporate po lyunsaturated and Trans fatty acids, nevertheless. Physical Differences: Both Butter and Margarine fats are mixtures of triacylglycerols. Butter has a â€Å"much greater assortment of fatty acids ( ca 40 ) than are found in vegetable oils ( 5 10 ) from which oleos is produced† ( Geoff, 1999 ) . But in both butter and margarine the fats present are mix of solid and liquids fats. With this and the crystal morphology gives the butter and margarine its specific belongingss. The construction of the butter and oleo molecule is based on â€Å"a web of solid fat crystals in liquid fat† ( Geoff, 1999 ) .this histories for assorted of import features such as Emulsion stableness, microbiological stableness, hardness/softness, consistence. The construction may be illustrated in the undermentioned diagram. ( Fig 1 ) â€Å"The emulsion is stabilised by the solid crystal web which holds the H2O droplets in topographic point forestalling them from migrating and coalescing† ( Geoff, 1999 ) . The microbiological stableness is besides explained as the H2O droplets are smaller than most common nutrient poisoning bacteriums, which means that they have small opportunities for growing. â€Å"The consistence of oleo is of great importance in the success of the merchandise. It must run in the oral cavity as butter does, since residue leaves a pastelike sensation† ( Meyer, 1960 ) . Margarine is decidedly a replacement for butter and, in the oculus of the consumer must hold the same belongingss similar to in order to be acceptable. Margarine must be rather fictile at room temperature so that it spreads readily and be reasonably difficult at â€Å"40?F to 45?F icebox temperature as butter is. In the temperature scope from 45?F to 60?F butter is excessively difficult to distribute easily† ( Meyer, 1960 ) , and much oleo is now produced which is superior to butter in its malleability in this scope. The consistence of oleo is the consequence of the fats used in its readying, the extent of hydrogenation, and the class of the reactions during hydrogenation. Normally oleos are produced by carefully commanding the hydrogenation of the entire organic structure of fat instead than by intermixing. The consistence of butter both indirectly and straight is one of the most of import feature in its production ; this is due to the fact that it has a major consequence on its other features such as the consumer wants -taste and olfactory property. This construct of consistence is of a complicated 1 with belongingss such as dispersed ability, malleability, viscousness and hardness. Crystallization is the procedure that occurs after the pick is subjected to a chilling procedure. The sum of this crystallization of the fat globules determines the end points butter has the right consistence PHYSIOCHEMICAL Events: In buttermaking, the pick that is collected for the butter production should be â€Å"sweet and non rancid† ( Alfa A ; Tetra, 2010 ) and non oxidised. This goes through a centrifuge in which the pick is cooled and goes into a storage armored combat vehicle. The centrifuge separates the pick in to plane milk and pick. Skim milk is so pasteurised and so goes into storage for drying or concentrating. The pick nevertheless, is pasteurised at 95?C besides to kill any harmful micro-organisms and enzymes that may hold an inauspicious consequence on the butter quality. With civilized butter, â€Å"mixed civilizations of S. cremoris, S. lactis diacetyl lactis, Leuconostocs, are used and the pick is ripened to pH 5.5 at 21oC and so pH 4.6 at 13oC† ( Alfa A ; Tetra, 2010 ) . The acerb production is comparative to the development of spirits so the colder the temp the tastier the butter. The aging armored combat vehicle is the topographic point where the pick is subjected to a pro cedure of controlled chilling which is designed to give the fat a needed crystalline construction. This plan of chilling can be modified to obtain butter which is of a low I value i.e. the unsaturated proportion of fat is low, but good consisitency.Then after aging the pick in the ripening armored combat vehicle for â€Å"12- 15 hours it is pumped into the churn† ( Norman A ; Joseph, 1995 ) . In the churning procedure the pick is violently agitated to interrupt down the fat globules, doing the fat to clot into butter grains due to the breakage of the membrane like surface known as lecithin and causes them to clash. As a consequence the globules clump together and organize little butter granules ; these turn in size and separate from the H2O stage of the pick. The resulting H2O stage is known as buttermilk therefore the pick is split into two fractions: butter grains and buttermilk. After run outing, the butter is worked to a uninterrupted fat stage incorporating a finely spread H2O stage. It used to be common pattern to rinse the butter after churning to take any residuary buttermilk and milk solids but this is seldom done today. Salt is added to better shelf life and the gustatory sensation, acts as a preservative. After salting the butter needs to be work smartly to even out the distribution. The gustatory sensation, quality, olfactory property and other of import featu res are all influenced by this working. Working is carried out to obtain a homogeneous mixture of butter granules, H2O and salt. This is the period when the fat transforms from ball-shaped to free fat. The size of the H2O droplets are decreased whilst working and are non supposed to be seeable in decently worked butter. Over-working of the butter consequences into oily or brickle butter. This is due to the fat being excessively hard or soft.â€Å"A soft milk fat will do a soft and oily butter, whereas butter from difficult milk fat will be difficult and stiff. If, nevertheless, the heat intervention is modified to accommodate the iodine value of the fat, the consistence of the butter can be optimized. For the heat intervention regulates the size of the fat crystals, and the comparative sums of solid fat and the uninterrupted stage the factors that determine the consistence of the butter† ( Alfa A ; Tetra, 2010 ) Some H2O may be added to standardise the wet content. Precise control of composing is indispensable for maximal output. The finished butter is discharged into the packaging unit, and from at that place to cold storage. Margarine industry is carried out in two distinguishable phases. The first phase is called polish where oil is extracted from seed or beans and refined.The 2nd phase is called processing where oil and other stuffs are made into oleo. It starts off by fixing the natural fats and oils are carefully extracted, base refined, deodirised, and so hydrogenated to the coveted consistence. The fat is so emulsified with aged milk. In the United States skim milk is normally used. It is pasteurised to destruct bacteriums and so inoculated with a strain of choice bacteriums that can bring forth compounds with desirable spirits in the milk and in the emulsion. These are the same strains of micro-organisms that are used in the production of butter. The inoculated milk is held for 12- 24 hours to allow the growing of the beings. The aged milk is run into the liquid fat and stirred smartly. Emulsifying agents are frequently added at this point. Emulsifying agents brace the oleo and prevent escape, the separation of fluid during storage. They besides prevent the rapid separation of fat and H2O when the oleo is melted, splattering, and the sticking of milk solids to the underside of the pan. In butter natural emulsifying agents are present that hold the H2O in the emulsion and when the butter is heated, â€Å"allow steam to get away by frothing instead than by spattering† ( Norman A ; Joseph, 1995 ) . Lecithin s peculiarly those from soya beans, are widely used as emulsifying agents in oleos. A figure of man-made merchandises are besides used. The glandular fever and diglycerides used in the formation of super glycerinated shortenings help brace the emulsion and prevent leaking, but do little to forestall splatter. The Na sulfoacetate derived function of glandular fever and diglycerides are effectual in understating splatter and are added to many oleos for this intent. The fat-milk emulsion is cooled and the plastic, solid mass held for some clip to let bacterial action and the development of spirit. Salt is so added to â€Å"extend to 2.5 to 3 per centum of the entire weight† ( Meyer, 1960 ) . Since the slat dissolves in the aqueous stage, the salt content of these bantam beads is much higher. It is so high that the activity and the growing of the bacteriums are stopped. The oleo is worked or kneaded during the operation of salting and the crystals are reduced so that no coarseness occurs. â€Å"Most oleo produced for the market is fortified with vitamin A or provitamin A, the provitamin As, to the extent of 1500 units per pound† ( Norman and Joseph, 1995 ) . A xanthous dye is added to much of the oleo sold in this state since it has become legal to make this without the payment of high revenue enhancement. Sodium benzoate is on occasion added as a preservative. In decision, although butter and oleo may look to be of the same household and thought to be of the same chemical belongingss since they look and taste like the other ; they are non. They do get down off with constituents that are in the same province ; cow s milk ( liquid ) and vegetable oil ( liquid ) . They besides have the same starting motor civilizations added to them. This is done so that oleo has the same gustatory sensation and olfactory property of butter ; since oleo serves as a replacement of butter. That s where the similarities end as the physiochemical procedures are really different from each other. The biggest differences between these two fat merchandises would be that butter is made of milk fat and oleo is made of vegetable oils. The other large differences in their physiochemical events are that of consistence. Butters consistence is determined by the sum of crystallization ( before churning ) of the fat globules whilst oleos consistence is determined by the sum o f hydrogenation applied to the unsaturated oil to indurate it adequate to do into solid signifier in presence of a accelerator normally nickel.

The Psychology of the Breakfast Club essays

The Psychology of the Breakfast Club essays The Social Psychology of The Breakfast Club: Social psychology is a scientific concept that seeks to explain how the thoughts, feelings, and behaviors of individuals are influenced by the presence of others (alleydog.com, 2004). The study of this concept can be traced back to philosophers in Greece; however, social psychology was not recognized as a science until the late 19th century. Triplett began his study of the influence of society on others in 1898, and the first Social Psychology textbooks appeared in 1908 (www.uni.edu/harton, 2004). This concept of psychology became widely accepted and was incorporated in literature and film. In fact, examples of social psychology are pervasive in American film. The movie The Breakfast Club provides many examples of social psychology and how it shapes relationships between people forced to interact. Several examples of social psychology are contained in the movie The Breakfast Club, including in-group bias, scapegoat theory, and social loafing. In-group bias is actually the main theme of the film. Five high school students, each with a stereotypical connotation, are forced to spend a Saturday together in detention. There is Andrew the athlete, Brian the brain, Bender the criminal, Allison the basket case, and Claire the princess. According to David Myers in Psychology, in-group bias is the tendency to favor ones own group. In high schools, students often form cliques-jocks, preppies, stoners, skaters, gangsters, freaks, geeks-and disparage those outside their group (Myers, p. 717). The film is a study of the social psychology that occurs as representatives from five of these groups interact and become a group of their own. Bender, the criminal, is representative of the scapegoat theory. Prejudice may express anger: When things go wrong, finding someone to blame can provide a target, a scapegoat, for ones an ...

The traditional view of the legal supremacy of the UK Parliment Essay

The traditional view of the legal supremacy of the UK Parliment withstood all challenges to it. The UK's membership of the European Union has though finally ki - Essay Example on of the statute by both the Houses of Parliament and the grant of Royal Assent for those statutes, then the courts do not question the validity or legitimacy of the statutes; and only apply them. In Edinburgh & Dalkeith Railway Co. v Wauchope, the plaintiff railway company had obtained a private Act for its purposes. The defendant approached the court and argued that this private Act was detrimental to his interests and that it affected him unfavourably. He beseeched the court to examine the legitimacy of the Act. The court refused to intervene in the matter on the grounds that the Act had been passed in both the Houses of Parliament, and that it had also received the Royal Assent. Consequently, the court rejected the plea of the defendant. Thus, courts comply with statutes that have been properly enacted by Parliament (Edinburgh & Dalkeith Railway Co. v Wauchope). The tendency of courts in dealing with the legitimacy of statutes, enacted by Parliament was clearly exhibited in Ex Parte Canon Sewyn (Ex Parte Canon Sewyn) and Pickin v British Railways Board (Pickin v British Railways Board). The Factortame case challenged this sovereignty and compelled the English courts to suspend legislation that had been enacted by Parliament in due course. As such the Factortame case proved to be a major blow to the constitutional provisions of Parliamentary sovereignty. In R v. Secretary of State for Employment (R v Secretary of State for Employment, ex p. Equal Opportunities Commission); the House of Lords, on the basis of the Factortame decision, adopted a much more liberal approach. The Factortame decision had clearly demarcated the sovereignty of the Parliament; and this made it possible for their Lordships to bring about far reaching changes to the constitution. In this regard, their Lordships, refrained from instructing the Secretary of State and they also did not inform him that the EC law was being breached by him. The House of Lords restricted their intervention to

Prevailing Legal Theory within the United States Today Research Paper

Prevailing Legal Theory within the United States Today - Research Paper Example These are examples of many different legal theories, but represent the prevailing views of United States Law. Introduction There is no single prevalent legal theory for the United States, however, this study considers that three common legal theories, Legal Realism, Natural Law and Feminist Theory together provide a strong description of the prevailing legal theory that is present in the United States today. Legal theory involves the use of contributions from a wide number of sources including the law itself, but also literature and discussions from a wide range of academic disciplines, including sociology, economics, philosophy and political science . Laws are established and enforced by ruling authority in the area. Within the United States, the Constitution is the document from which any new laws, amendments or statutes must be made and these must stand in agreement with the constitution. Alterations can be made to the constitution by the process of proposing amendments, which are then voted on by congress, and must meet with at least two-thirds approval from both houses of Congress in order to become part of the law. An amendment must then be ratified by three quarters of legislates of the states in order to become part of the constitution . ... Modern jurisprudence mainly focuses on the principles of the laws that are in practice, while legal theorists examine the problems that are present in legal systems and social institutions , including theories of Legal Realism, Natural Law and Feminist Theory which will be discussed in detail within the following sections. Legal Realism Legal Realism is a theory that takes into account that the law is a construct that was developed by humans, who in their very nature are imperfect, and thus as a consequence, the law is subject to misinterpretation, is often not clear, and contains imperfections and frailties. A part of this theory is the indeterminacy of law. This theory suggests that when legal cases and disputes are solved the law is not the only factor which is relevant. Instead, factors such as personal opinions of the judge or jury, the moods of those present and other factors that do not directly pertain to the law have a direct effect on the outcome . For example, a judge my g ive one individual a lenient sentence because they are in a good mood and sympathize with the individual, while giving a harsher sentence for the same crime to another individual at a different time, despite both being equal under the law. The theory of Legal Realism is interdisciplinary in nature, with many who are interested in this theory also having interest in anthropological and sociological approaches to the law. The theory also presents beliefs concerning legal instrumentation, which suggests the use of the law a tool in order to bring about equitability in society and for social uses. It is important that the study of law is linked to the outcomes of particular cases that go through the courts,